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FLEXO Magazine : July 2011
Educate yourself and your team on what is happening in your category on shelf. If current trends continue, this process will find its way to your aisle and may already be there. You may be able to help your team over any resistance to adop- tion by identifying and sharing packaging already in market. This can be delegated to a single team member or even involve group shopping. Adopt standards for the ECG ink set to be used across your brand(s). The ink set that is least disruptive and most likely to sustain over time is one that not only achieves the most colors (and specifically your colors) but one that aligns well with emerging industry standards. The printer(s), ink supplier(s) and separator(s) on your team all are good resources for this selection. Seek confirma- tion that the team members are aware of and have consid- ered current standards efforts. Design tests that will both verify process capability and demonstrate the potential and relevance of ECG to your brand. Always consider that every test creates cost and disruption, especially in the print environment and attempt to keep the size of that investment in line with the potential for return. PROVIDE LEADERSHIP If you are not currently running ECG, it is likely that your supply team has not promoted the approach. Be aware that some of your team may need encouragement or additional exposure to the benefits and challenges of this new produc- tion path. ECG can be deployed on a single design, for a single line, across a complete brand or even a family of brands. It is important when adopting an implementation strategy that you consider how you can be certain that the design and sustain- ability benefits you seek can and will be achieved. n Figure 3: This Pantone 125 element in Illustrator has a repeating image gradient effect, ranging from PMS 110 on the left to PMS 132 on the right. The image prints in yellow, orange and black within a ΔE of 2 for all three target colors. THE FUTURE IS ROUND Copyright © 2011 DuPont. All rights reserved. The DuPont Oval, DuPontTM, The miracles of scienceTM and Cyrel® are trademarks or registered trademarks of E.I. DuPont de Nemours and Company or its affiliates. DuPont Packaging Graphics “Advancing Flexography” www.cyrel.com/na Until now, if you wanted the superior print quality and high press speed of continuous-print flexo sleeves, you had to accept the long lead times associated with custom-made products manufactured in Europe. Faced with a fast turnaround project? Your options were limited. Not anymore. DuPont is opening its first North American manufacturing site for Cyrel® round sleeves. Finally, you will be able to enjoy the benefits of Cyrel® round sleeves—gravure-like image quality, near-perfect register, improved tonal range, excellent ink laydown, high press speed and more— all with improved lead times. Whether you’re interested in solvent-process continuous print blanks or our new Cyrel® FAST round system, your choice has never been clearer. And, the results have never been faster. At DuPont Packaging Graphics, we create print technologies—innovations that move the flexographic industry forward. DPG-Rev Round AD-FLEXO.indd 1 5/23/11 7:57 AM 46 FLEXO july 2011 www.flexography.org