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FLEXO Magazine : July 2011
www.flexography.org July 2011 FLEXO 59 True innovation and leadership in packaging printing can arise in unexpected places. Free of some of the bureaucracy that can often stifle the big multi-nationals, smaller privately owned businesses, that see an opportunity, can be nimble, quick to invest and have the focus to make dramatic change. The risks can be sig- nificant, but then so are the rewards. This is particularly true for Sunshine Plastics in the wide web flexible packaging sector. Based in Montebello, CA—less than one- hour from Los Angeles International Airport (LAX)—the Sunshine Plastics team is led by James Chuang. Here, a can-do attitude makes flexo exciting. Recent achievements afford a glimpse at the new capabilities that brand owners might be able to expect as standard in the future. Sunshine’s core business is strong and built on a reputation for 20-years of quality, con- sistent, reliable work. Just more than one-year ago, it created a business plan targeting further expansion. The strategy: Rather than compet- ing with regional businesses’ existing flexo work, target gravure conversions of flexible packaging work—that is often printed in Asia—for regionally based brand owners. MISSION ACCOMPLISHED As a quality designer, extruder, printer, laminator and converter, Sunshine Plastics pledges to meet its clientele’s packaging needs. Its commitment is to deliver product when it is needed at a reasonable cost. The firm stands by this statement: “Sunshine Plastics manufactures the highest quality products in the in- dustry. ” Furthermore, it says, “We don’t cut corners to reduce costs! We extrude only prime resins. We utilize only solvent- based inks; and our quality control is exceptional. We scrap bags that our competitors ship!” “Our superior film gloss provides the psychological quality and eye appeal needed to help your products fly off the shelf and into the customer ’s cart.” To that it adds, “We do your job right the first time and with minimal scrap.” Primary end-use markets are defined as fresh-cut produce, bakery, meat, poul- try, fish, lawn, garden, confectionary, snack and institutional. (See sidebar). Sunshine Plastics demonstrates expertise through a variety of converting capabilities, from laminating atmosphere controlled films to converting zip-loc produce bags. Offerings include: rollstock for automatic form, fill and seal machines; side weld, “Steel Seal” (double seal, mix seal) adhesive closures; wicketed, string and flange zip locs; staple packs; draw tape; die cut handle, double wall, stand-up pouches; and laser micro-perforation offerings. Similarly, it offers a spectrum of lamination films that range from BOPP, PET, Nylon, CPP, various LDPE, HDPE , LLDPE struc- tures, and various metalized substrates. Laminated offerings can range from atmosphere control applications and barrier products, to high line screen printed packages that pop off the shelf. Pressroom managers, intent on success, used these and other tools to develop enhanced flexo capabilities that they could rely upon in daily production. In fact, they used them to demonstrate gravure-like print quality and consistency to local clients. They stressed flexibility, improved time to market and cost effectiveness that locally produced flexo printing and converting could offer. Sunshine Plastics Bring Flexible Packaging Business Back Home! Homegrown Differentiated Flexo Takes on Asian Gravure