by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : August 2011
10:00 am – 12:00 pm OPTIMIZING FLEXO COLOR PROFILES Color Profile Graphing & Analysis for Fun & Profit Color can be complex and troubleshooting can seem like a black art. Seize the opportunity to witness an illustration of color device gamuts, image gamuts, ICC profile problems and other concepts in an easy-to-grasp manner. Watch what happens to colors as they move through your workflow and learn how to isolate problems and identify fixes quickly. Steve Upton, Chromix, Inc. The Role of an ICC Profile in the Workflow What is an ICC Profile? What role do profiles play in the workflow? How is a profile created, and more importantly, when and where are profiles used? These questions and more will be addressed during this session. As we will learn, good profiles come from a controlled, repeatable workflow. The processes are optimized with the variables removed or controlled, and the ICC Profiles built. From that point, the profiles provide the color communication from one device to another. Roy Bohnen, Epson America, Inc. 1:30 pm – 3:00 pm BRINGING IT ALL TOGETHER: MEASUREMENTS, STANDARDS & FIRST Using Print Quality Metrics to Measure & Maintain First Moment of Truth: How P&G is Winning at the Shelf & Managing Design Expectations Procter & Gamble has always expected a high level of Print Quality. Print Quality enables First Moment of Truth, or winning at the very instance a brand interacts with the consumer. While P&G has always defined its expectations in an exceptional manner, in 2003 a new approach was created. The use of exacting production protocol and print quality data to drive print management became a best-in-class approach. Now in 2011, this approach has expanded globally and has become an enterprise implementation. This presentation will cover many of the tools used to drive enhanced print quality, brand consistency, effective continuous improvement and supply chain management. Robb Frimming, Schawk Cincinnati Driving Brand Recognition Through Color Standardization - The Wal-Mart Success Story When Wal-Mart adopted color standards for CMYK process printing in 2008, there were a number of different perspectives among printers. RR Donnelley helped identify standards that best suited this broad spectrum of printers, designed a process to communicate and facilitate adoption, qualified the printers to the standards and guided Wal-Mart through a fast paced design roll out. The success that followed is a lesson for all of us. Al Bowers, RR Donnelley Linking Flexo Print Production Capabilities with Design Expectations Shortening lead times for new creative and product packaging, simplifying the artwork approval process, managing corporate colors throughout the supply chain, and ensuring predictable, repeatable color in pressrooms--all this will be discussed from the graphics commercialization perspective of a major global brand. We will take a look at how standards and specifications, coupled with best-practices and a collaborative workflow, will help you manage both customer expectations and print quality, as well as enhance efficiency in reproducing complex packaging graphics. Jay Sperry, HAVI Global Solutions 3:30 pm – 5:00 pm ADOBE® CREATIVE SUITE®: TIPS & TRICKS (great for following along on your laptops!) You don’t know what you don’t know! Adobe Creative Suite 5.5 is packed with great tools that can expand your skills and increase productivity. Hear from a Certified Technical Trainer+ and an Adobe Certified Instructor in InDesign, Photoshop, Illustrator, Acrobat and PageMaker, who has traveled North America, and abroad, teaching applications to the largest print shops and ad agencies in the world. See some of the top Creative Suite Power User tips and tricks that will help your flexo packages jump off the shelves. This session alone will justify your trip to St. Louis. The agenda will be covering: • Illustrator Prepress Tricks • Color Management Settings in the Creative Suite • Print Tools in InDesign • Image Management in Adobe Bridge • The Best PDF Settings • Super-secret Time Savers in Photoshop Kelly McCathran, onlineinstruct.com SESSIONS IN DEPTH