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FLEXO Magazine : August 2011
18 FLEXO august 2011 www.flexography.org Color in Focus Fta’s Fall Conference—Planning, Rubric and ROI By Mark Mazur For the last few months, Dan Collins and I have been working with the FTA staff—Shelley, Rose, Sharon, Joe, Jay and Mark. Our goal has been to assemble a stel- lar program for the 2011 Fall Conference. If you have never been part of the process it starts with a framework; six sessions, three speakers per session. Each session has a particular theme. Then there is the FTA’s abstract selection process which is rigorous and requires care- ful consideration of every abstract submitted. Dan and I combed through each abstract submitted and I have to admit, it was a difficult process. In the end, I am confident we picked the very best ones that fit into the overall conference theme of Color in Focus. While I agree it makes sense to have a “framework” it is also somewhat constraining. So, while trying to fit the framework, the real goal has been to find speakers that would entice you to get on a plane and fly to St. Louis. Active AgendA • Hear from people who are able to connect the dots between what the CPCs want and what the printers can deliver. • Talk about color management at a strategic level. • Learn what’s new, what’s driving the industry, how to implement it, and how to plan for the future. • Network time and again to identify tools and partners that will take you there. Mark Mazur FTA TODaY