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FLEXO Magazine : August 2011
Schedule-At-A-GlAnce Monday, October 10 12:00 pm - 6:00 pm Registration 1:00 pm - 3:00 pm FQC Working Session (open to the public) 2:00 pm - 5:00 pm FREE Pre-Conference Session: Basic Color Theory 5:30 pm - 6:30 pm Reception & Tabletop Exhibition Tuesday, October 11 7:00 am - 8:00 am Breakfast & Tabletop Exhibition 8:00 am - 9:30 am Beyond 4-Color 9:30 am - 10:00 am Refreshment Break & Tabletop Exhibition 10:00 am - 12:00 pm Optimizing Flexo Color Profiles 12:00 pm - 1:30 pm Lunch & Tabletop Exhibition 1:30 pm - 3:00 pm Bringing it All Together: Measurements, Standards & FIRST 3:00 pm - 3:30 pm Refreshment Break & Tabletop Exhibition 3:30 pm - 5:00 pm Adobe® Creative Suite®: Tips & Tricks 6:00 pm - 8:30 pm “Taste of St. Louis” Dinner & Tabletop Exhibition Wednesday, October 12 7:00 am - 8:00 am Breakfast 8:00 am - 9:45 am Controlling Color on Press 9:45 am - 10:15 am Refreshment Break 10:15 am - 12:00 pm Delivering Customer Value www.flexography.org august 2011 FLEXO 19 Now how do I get you to come to St. Louis in October? The first step is to kickoff the conference with a session that includes Mark Samworth. Anyone who has attended an FTA event in the past 20 years knows Mark; and can attest to the fact that he is informative and entertaining. We also know his presentation will spill over into the next time slot, he won’t get his abstract in on time and somewhere in his presentation there will be a completely new way to look at curves. This year promises to be no exception. His topic is “Setting Specifica- tions & Handling Curves for Expanded Gamut Colors & Other Non-CMYK Colors.” Of course, what he actually talks about will change six times between now and October. In fact, I’m sure he’ll be put- ting the majority of the presentation together the week before and editing on stage—that’s a bit disconcerting if you are trying to organize a conference, but absolutely perfect if you want real useful information on how to improve your expand- ed gamut printing. Next on my list of enticements is Hans Deamer, again a very well known presenter to anyone in the flexo industry. Hans will close the conference with his presentation “Industry Trends for a Competitive Flexo Market”. But, you might be thinking “Hans is not an expert in color theory, so why would he be speaking at a conference themed Color in Focus?” You ask that question if you follow the framework, but if you want people to fly to St. Louis, there is no one better than Hans. I have heard Hans speak four or five times over the past 15 years—he is just spectacular. He knows where presses are being installed, both flexo and gravure. He knows what seg- ments are growing, what segments are shrinking. He knows the latest technology, but more importantly, what of that tech- nology really helps your business grow. He brings a global perspective that very few of us have. In short, he is the E. F. Hutton of flexography and if you are running a flexo business you had better be listening. cPc InteRFAce So, the conference begins with Mark and ends with Hans... what comes in the middle not only has to bridge these two very different speakers, but also has to stand on its own. We’ve found a regular request from FTA’s membership is to hear from consumer product companies. Theoretically a great idea—but in practice, it has not been very successful. How many times and in how many ways do you need to hear, “It has to be better. It has to be cheaper. We need it faster.”? What we really need is to hear from those people who are able to connect the dots between what the CPCs want and what the printers can deliver. Enter Al Bowers, Jay Sperry and Robb Frimming. These guys spend their lives representing major retailers and CPCs like Wal-Mart, McDonald’s and P&G, and they will introduce us to some great technology and talk about the practical aspects of standardization. But most importantly, this should serve as notice that if printers are unwilling to take control of the print processes, CPCs will. tOOlMASteRS While Steve Upton is not well known in the flexo community, he is the rock star of color analysis. He is also the founder