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FLEXO Magazine : August 2011
www.flexography.org august 2011 FLEXO 33 High quality (HQ) flexo postpress is booming in cor- rugated box manufacture. Report after report now describes how boxmakers around the globe are mak- ing existing contracts more profitable, gaining new work and exploiting new markets--all by improving the quality of flexo postprint. For years, flexo postprint hasn’t been seen by many brand owners as the most attractive of packaging processes. Today, however, vastly improved registration, better print reproduc- tion and colors/glosses that approach film lamination in their look, are all factors that, when offered in a single pass opera- tion, make a very exciting proposition for brand owners. Brand owners are increasingly turning to flexo postprint on corrugated board for: retail and shelf-ready packaging, point- of-sale or point-of-purchase displays, and pallet wraps. These forms are succeeding as flexo postprint products, where folding carton, screen print, and plastic containers used to command the market. As these brand owners look to move their packaging from solid board to micro-flutes and corrugated, and in the process gain price and lead time advantages of printing using flexo, the time is right to turn up the heat on offset printing, says Steve Creasey, vice president of Bobst Group North America. “ We have seen customers around the world using their exist- ing presses—like Bobst’s Masterflex--to run jobs that were Design Team: always minDful of ProDucTiviTy • Brand owners look to move packaging from solid board to micro-flutes and corrugated, plus gain price and lead time advantages of printing using flexo. • Production process is shorter, easier and less costly. • Sophisticated control technologies and ultra-precise print register adjustments are integrated into HQ presses. • Control of the sheet and the position where each color is laid down is now so accurate that users can take advantage of the detail that developments, such as very fine anilox rolls and plates can deliver. ” • Operator interface is intuitive. • Print deck changeovers take minutes. • Machines run at 10,000 sph. Jobs can be set up using just a few sheets and once set will remain in register for the entire length of the run. Photos: Bobst.