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FLEXO Magazine : September 2011
concerned with durability or other questions that come with choosing a paper card over plastic. With the new product, Meyers has found a way to be more profitable than the competition, get to market up to 90 percent faster and offer more printed graphic flexibility not available in traditional PVC production. ECO-FRIENDLY RESULTS According to Temple's study, the Greencard provides 42 percent energy savings, a 69 percent savings on GHG emis- sions and an 89 percent water-use savings, all while being distributed to the consumer at a faster pace. Environmental advantages continue with 42 percent energy savings measured in joules (megajoules). Production of 1,000 Meyers Greencards uses 243.6 megajoules, instead of the 422.9 megajoules used in PVC production for the same amount of cards. Creating 10 million gift cards using these systems saves the same amount of energy as recycling seven tons of aluminum cans and is equal to the average gas, elec- tric and heating oil use of 17 average American homes. "All these big companies have green initiatives and environmental initiatives," said Temple. "Sometimes you're dealing with people who have a portion of their compensation based on accomplishing these things. I don't see this becom- ing any less than what it is. There will be more and more pressure on the green side as things go forward." Green House Gas emissions showcase the next advan- tage. Production of 1,000 redemption cards produces 4.7 kgCO2e. The same card production using traditional PVC produces 15.2 kgCO2e. This illustrates a 69 percent savings in GHG emissions. Producing 10 million gift cards creates CO2 savings equivalent to a Toyota Prius driven around the Earth nine times, or an average semitrailer driven around the Earth twice. Water use in production is an important element to moni- tor. The card uses 340 liters per 1,000 cards produced. PVC production of 1,000 cards requires 3,026 liters---an 89 percent savings. Producing 10 million gift cards creates a savings equivalent to 49 years of water use of a typical household family of four. ROBUST FUTURE In a world of green initiatives, Temple believes Meyers is poised for even greater success in the future. Enhancements to the product's look, feel and lifespan will help accommodate even the pickiest of retailers, and help save them money as well. "In the balance over time, the green thing is going to weigh more in our favor. I really look at it as market acceptance. We continue to improve it, so it gets more and more glossy and displays better graphics. It's a more robust construction than it was when we started. We've improved the adhesives and the print quality on the variable data." www.flexography.org SEPTEMBER 2011 FLEXO 19