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FLEXO Magazine : September 2011
In addition to the new naming conven- tion, Tension refreshed its visual brand identity and developed a new tagline. The updated logo features clean, contemporary lines and visually repre- sents its rich history by incorporating the classic “T ” and red-and-black color scheme. The new tagline, “Ingenuity at work,” embodies the service, quality and innovation for which Tension is known. “ We show our ingenuity everyday through our associates’ high level of performance. We provide solutions to help our clients improve internal processes, save money and deliver results,” said Bob Broadbear, chief operating officer. “Companies turn to us for insight on new trends, industry innovations and process improvement recommendations to help their busi- nesses be more successful. That is ingenuity at work.” Tension is privately owned and headquartered in Kansas City, Mo., with regional sales offices and eight manu- facturing plants and regional sales offices throughout the United States. International facilities are located in China, Taiwan, Malaysia and Australia. Gold Named Global Chief Creative Officer at Schawk Schawk, Inc., Chicago, IL, a leading provider of brand development and de- ployment services enabling companies of all sizes to connect their brands with consumers, announced the appoint- ment of Lor Gold to global chief creative officer. This position will be responsible for stewarding and developing a cre- ative vision across Schawk in support of the expression of brands across consumer touchpoints at home, on the go, at the store and on the shelf. “ We are fortunate to have Lor lead our talented team of creative directors around the globe to deliver best-in-class creative,” said David Schawk, president and chief executive officer. “ With Lor’s visionary leadership and highly col- laborative style, we are confident he will harness the creative energy within our global footprint to help our clients win at any point of consumer influence.” Gold served as executive vice president and chief creative officer at Draftfcb Chicago. There, he helped reshape the company from a very large, very traditional direct marketing agency to a creative agency guided by insights, analytics, technology, and channel development for companies including Nokia, Burger King, CVS, Kelloggs and Procter & Gamble. In the role of global chief creative of- ficer, Gold will develop a global portfolio of work that seeks to be highly strategic, brand appropriate, tactically optimized and which utilizes proven online/offline techniques for generating highly effec- tive work across all channels to provide opportunities for true return on invest- ment for Schawk’s clients. In addition to inspiring and leading the creative teams, Gold will also focus on developing creative tools and processes in collabo- ration with Eric Ashworth, chief strategy officer to provide the greatest synergy in its creative and strategic offerings. Digital Label Presses & Their Impact “Label and packaging converters worldwide bill about $2 billion annu- ally for the output of their color digital presses,” says Bob Leahey, associate director, InfoTrends. “ While about 95 percent of that value is for labels for consumer goods, the young folding car- ton and flexible packaging applications are themselves growing.” Geographically, Leahey maintains that Europe/Middle East/Africa (EMEA), and North America (NA) are the biggest markets for color digital label and pack- aging presses. “Asia Pacific and Japan (AP/J) and rest of world (ROW) are the smaller and faster-growing regions. ” InfoTrends estimates that converters worldwide spent $166 million on color digital presses in 2010 and that that total will grow at a 10.3 percent annual rate, 2010 to 2015. Leahey reports, “Last year, 2010, was a bigger year for color electrophotographic presses than we expected. Meanwhile, inkjet place- ments were not as robust as we had earlier forecasted. There’s good growth, though, on both sides. Converters now often use color digital presses in tandem with their analog systems, and some converters operate both electro- photographic and inkjet presses.” Over 40 years of experience in the flexographic industry, design and production of the highest quality systems. innovation is the key to our success. COMPUTER CONTROLLED VISCOSITY CONTROL SYSTEM IN THE ROUND SLEEVEMAKING SYSTEMS IN THE ROUND SLEEVEMAKING Head Office AV Flexologic B.V. H. K . Onnesweg 2 P.O. Box 252 NL-2400 AG Alphen aan den Rijn The Netherlands Tel +31 (0)172 434221 Fax +31 (0)172 437919 Mail email@example.com Toll Free number from the UK 0800-3892121 (only accessible in the UK) PHOTOPOLYMER PLATEMAKING EQUIPMENT FULLY AUTOMATIC MOUNTING MACHINE for flexo printing plates (for the flexible packaging and corrugated industry) Advanced MOUNTING & PROOFING EQUIPMENT (for the flexible packaging, corrugated and label industry) www.flexologic.nl PRE-PRESS EQUIPMENT FROM MODEST SYSTEMS TO THE MOST ADVANCED HIGH-TECH SOLUTIONS MARCH 18-21 | GRAND HYATT | SAN ANTONIO, TX Forum 2012 EXTENSIVE AGENDA, EXCLUSIVE CONTENT. CUTTING-EDGE SESSIONS, INNOVATIVE TECHNOLOGY. SIDE-BY-SIDE PRINT COMPARISONS. UNPARALLELED NETWORKING OPPORTUNITIES. PRACTICAL SOLUTIONS, INSTANT PAYBACK. SEE WHY FLEXO IS THE BRAND OF CHOICE. www.flexography.org 30YEARS 26 FLEXO september 2011 www.flexography.org