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FLEXO Magazine : September 2011
Industry Indicators Short-Run, On-Demand Production Labelexpo-Europe offers Detailed Evaluation of Printing technologies Advancements in press technologies, process control tools and packaging materials are positioning narrow web printers to meet the challenges put to them. Fast turnaround of high-quality print is becoming increasingly possible, according to Mike Fairley, director of strategic de- velopment, Labelexpo Group. This long-time market watcher analyzes trends on a daily basis in his role as a key planner of global conference sessions. He credits current develop- ments to a commitment to short-run , on-demand production. Converters, he maintains, are succeeding in differentiating and personalizing their output, whether it be labels, flexible packaging or even folding cartons. Fairley tells FLEXO Magazine, “No doubt, package printing is one of the most dynamic of all printing sectors.” He supports the claims with facts and figures. “ Flexible packaging and carton production alone in Europe is estimated to be in excess of a $20 billion market.... It is estimated that as much as 15 MARKET DYNAMICS • Package printing is one of the most dynamic of all printing sectors. • Converters are succeeding in differentiating and personalizing output, whether it be labels, flexible packaging or even folding cartons. • Narrow and mid web presses, both conventional and digital, now offer carton and flexible packaging con- verters the opportunity to target new short-run pack- age printing applications, drive differentiation and personalization, offer quicker delivery and reduced stockholding and become more profitable. • Change is driven by consumer demand, legislation, higher quality or performance requirements, environ- mental and sustainability concerns 28 FLEXO sEPtEmbEr 2011 www.flexography.org FTAMeMberexhibiTorLocAToropensFroMinsideFronTcover.