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FLEXO Magazine : September 2011
standard reinforces Labeltronix’ signature Lean Labeling® program. TRADEMARKED SOLUTION In 2008, Labeltronix earned a U.S. Trademark for Lean Labeling. That distinction hangs on a “Wall of Honors” at company headquarters, amidst a slew of other awards. If imitation is the sincerest form of flattery, then the company is being flattered repeatedly, as it hears mention of “Lean Labeling,” from other camps. The “secret sauce” that Labeltronix developed after talking with potential customers back in 2000 and 2001 has become its hallmark. Trail found out what they wanted—and what they didn’t want—from a label printer. Prospective clients were weary of buying excess rolls of printed labels to gain a favorable price, nearly always receiving the industry standard of a 10 percent overage. This practice, while good for printers’ volume sales, did not add up from a customer’s perspective. Thus, Lean Labeling was born. Trail knows that the ease of buying via Lean Labeling is an advantage that larger customers will appreciate as the economies of scale apply. The larger the customer, the more money there is to be saved and the more flexibility there is available to the client. That means, the customer can avoid wasted and obsolete inventory. “At Labeltronix, we pride ourselves on being really good at putting ourselves in our customers’ shoes. We also excel at applying technology to meet their needs,” Trail says. It’s been a winning combination for flexographic awards, for innovation, and for Lean Labeling. “Best of all, we are working on many new ways to impress our customers even more, helping them gain attention and make even more sales.” The ongoing vote of confidence from Labeltronix’ customers has contributed mightily to the company ’s evolution. Thanks to their support, Labeltronix is expanding its operations into a state- of-the-art, 50,000 sq.ft. facility later this year. The move will position Labeltronix to help more customers with its unique and valuable ways of doing business. n About the Author: Michele Molnar is an award-winning freelance writer and editor from Silver Spring, MD . She specializes in writing for and about businesses. Previously, she was director of communications for the CEO orga- nization that is now called Vistage, and an editor at the San Diego Business Journal. She can be reached at mmol- email@example.com. 70 FLEXO september 2011 www.flexography.org