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FLEXO Magazine : October 2011
able print results that of course, must be achieved with minimal waste, quick setup and state-of-the-art operating efficiencies. FLEXO’s October cover project amounts to a demonstration of award-winning technologies and award-winning execu- tion on the production floor. It showcases capabilities of the 2011 Narrow Web Best of Show printer, as well as the two Flexographic Technical Association 2011 Technical Innovation Award winners: • MacDermid Printing Solution’s LUX platemaking system. • Mark Andy ’s Performance Series P7 press. With debut set to coincide with FTA’s Fall Conference, Oct. 10-12 in St. Louis, the prevailing theme for the job is set as well, “Color in Focus. ” PLAY-BY-PLAY Step # 1: Secure the buy-in of the three award winners. The deal was sealed immediately after the May 2011 awards presentations. In fact, it was being talked about by all major players even before FFTA’s 2011 Annual Forum and INFO*FLEX Exhibition concluded. Step # 2: Confab and coordination begins with selection of impactful images, design and approval of the Fall Conference logo and assembly of the individual elements into a single piece. The art file is carefully constructed by FTA’s and FLEXO’s Graphic Designer Katie Dubois and it triggers a meeting of the minds between all players. Discussion hones in on how to accentuate color through meticulous incorporation of special effects. Participants list out as follows: From Publishers Printing: Dan Weber, vice president sales; Chris Calhoun, flexo prepress; Steve Holzknecht, production manager; Cortney Etherton, flexo sales manager, Brett Gen- try, label packaging division estimator; and Cassy Luckett, customer service. Representing Mark Andy: Mary Sullivan, director global marketing; Bill Enright, print services. At MacDermid Printing Solutions: Heather Barrett, director of marketing; Dan Fry, director of product management. Dixie Graphics contingent: Mark Coffman, sales; Lynn Jerni- gan, customer service manager. A follow-up call involves the Publishers Printing, Dixie Graphics and FLEXO teams and the initial and final artwork The cover project print team, from front right: Tony Thornberry, press operator; Dwight Thurman, press operator; Brian McNay, press assistant; Steve Holzknecht, production manager; Brad Norris, press assistant. Back row, L-R: Dan Fry, MacDermid Printing Solutions; Pam Dorrough, 3M; Mark Coffman, Dixie Graphics. Lifting embossing cassette into the press. Thornberry positions anilox roll on press. Thornberry removes lint/dust from plate. www.flexography.org oCToBeR 2011 FLEXO 51