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FLEXO Magazine : October 2011
your link to more – Tune in and see the drupa highlights already now! Experience AR by scanning the drupa logo with your smartphone or webcam. Visit www.drupa.com/help to find out how it exactly works. one world – one drupa may 3–16,2012 düsseldorf, germany www.drupa.com your link to print dru1202_86x254_US.indd 1 08.09.11 17:43 can convert to CMYK using simulation profiles created for the exact press on which the package will print. Summary To improve the reproduction of photos in flexographic print- ing, dot gain and package substrates must be considered. Photos need to incorporate “scrape” lighting to increase con- trast and show texture. When taking the shot, photographers should use enough light to make smaller apertures available to achieve larger areas of sharp focus. Digital view cameras can tilt the depth of field along the sub- ject plane as well as produce larger file sizes. Editors must en- sure that sharpening has been applied to the image in amounts necessary to keep the photo sharp throughout the printing process, and be mindful of scaling excessively in one pass. Following these guidelines will improve the chances of reproducing photography in flexography with a high degree of success and predictability. n About the Author: Ed Emanus works as the lead photogra- pher for Cyber Graphics in Memphis, TN. He graduated from Memphis State University (now the University of Memphis) in 1979 with a Bachelor of Science in Art Education and has experience as a photographer, food stylist, photography instructor, art director, color specialist and retouch artist. Cyber Graphics is a privately owned trade shop in Mem- phis, TN, serving the pre-media and media needs of cus- tomers worldwide by blending design creativity and skillful expertise with the technological requirements of flexographic printing. Cyber Graphics’ Creative Services Department is focused on brand management, package design, food pho- tography, food styling and prototyping (physical mock-ups and 3D Visuals) for all packaging needs. The Cyber photog- raphy studio is equipped with a Sinar P3 4 X 5 view camera, Sinar 54H digital back,3200w Broncolor lighting, a full-service kitchen with professionally-trained food stylists, and an on- line approval system. www.flexography.org october 2011 FLEXO 69