by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : October 2011
Technologies & Techniques Matching Spot or Custom/Brand Colors on Press Dynamic, engaging Packaging Demands it By Richard Black There was a time when packaging requirements were fairly simple. All that was needed was the product name, a description, labeling requirements, and rela- tively simple graphics. In today ’s hyper-competitive market, packaging has evolved into a primary marketing vehicle for products. Multiple colors, intricate graphics and significant usage of spot or non-process colors, also called custom/ brand colors, are an absolute necessity. But, with so much on the line, flexo pressroom operators have very few tools to target optimum density for spot colors. New technology being launched, however, is rapidly chang- ing that limitation. SPOTS & SPECIFICS • Multiple colors, intricate graphics and significant usage of spot or non-process colors are an absolute necessity. • The challenge in printing spot colors is the lack of density information provided to the press operator. • To monitor the specifics of a spot color requires a Spectrophotometer, which can measure color in a three-dimensional color space, such as CIELAB or CIELcH. • New, leading-edge technology now makes it possible to get optimum density information for any spot color, right at your fingertips. spectrophotometer measurements plotted out. 70 FLeXO octoBeR 2011 www.flexography.org Fall confeRence eDition