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FLEXO Magazine : October 2011
Given the quality improvement action plan, the value chain usually agrees that over time, the expectations of qual- ity can and will increase. Careful exami- nation of print quality data and precise action planning must be reviewed and discussed on a timely basis for the suc- cessful utilization of the process. The last thing CPC’s want on shelf are surprises. Coupled with the fact that the evolution of package design has grown increasingly complex, the need to establish print management protocol will help support a CPC’s brand initiatives. Modern-day complexity of package design includes the continued use of continuous tone multi-color images, the use of neutral tonal areas built out of process colors, gradations, soft shad- ows and the implementation of Expand- ed Color Gamut methods, including color simplification to enhance graphi- cal content or even replace traditional brand colors. BETTER REPRODUCTION While other manufacturing technolo- gies enhance the capabilities of the convertor, collecting and utilizing print quality data will continue to provide the opportunity for improved reproduc- tion capabilities and the ability to show breakthrough improvements or “jumps” in print quality performance. Creation and implementation of the tool had to meet some specific goals for the value chain suppliers and a print management program. Namely: • Provide an understanding of printer quality protocol and specification requirements to all value chain suppliers. • Enable consistency of the proto- col requirements internally and externally. • Provide clarity on accountability, while creating a seamless commu- nity of quality suppliers. • Enable immediate adoption of the printer quality program. • Implement a collection of method- ologies, work processes and speci- fications intended to assist suppli- ers to “bring to life” new artwork designs that achieve expected quality on an ongoing basis. Deliver design intent. • Consistent and global deployment across all business, all package structures and all print methods. • Increase predictability and consis- tency of on-shelf appearance for all brands, across package sizes and regions. • Provide a print quality analysis tool as a conduit for the use of new print reproduction technologies and methodologies. • Utilize capable suppliers, based on print quality data. • Create and communicate robust specifications covering current and future printed materials. • Standardize color measurement equipment settings. • Focus on key scoring criteria to drive continuous improvement. • Establish clarity on all color targets for reproduction on press. www.flexography.org october 2011 FLEXO 75 The Future Of Flexo theDif ference! Experience The future of flexo is available today from Anderson & Vreeland. For the past 50 years we have introduced new products and technologies that have continually improved flexo plate quality and efficiency while improving sustainability. Back then it was matrix and rubber. Today it is in-the-round technology and direct laser engraving. Stay tuned for what the future holds. 866.282.7697 • fax 800.223.6869 www.AndersonVreeland.com • info@AndVre.com AV 9616.5 Future of Flexo ad.indd 1 8/9/11 9:07:11 AM