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FLEXO Magazine : October 2007
FTA HEADQUARTERS & FLEXO EDITORIAL, ADVERTISING, SUBSCRIBER SERVICES 900 Marconi Avenue Ronkonkoma, NY 11779-7212 Phone: 631-737-6020 Fax: 631-737-6813 PUBLISHER Robert Moran email@example.com Phone ext. 17 MANAGING EDITOR Christian R. Bonawandt firstname.lastname@example.org Phone ext. 31 DIRECTOR OF BUSINESS DEVELOPMENT Jay Kaible email@example.com Phone ext. 20 DIGITAL DESIGN & PRODUCTION Red Flag Media www.redflagmedia.com TECHNICAL DIRECTOR Dr. John Anderson 412-531-6209 DrJohn@flexography.org FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2007. All rights reserved. Subscriptions: 1 year: $55 U.S./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S./$10 foreign. Periodicals postage rates paid at Ronkonkoma, NY 11779, and at additional mailing offices. POSTMASTER: Send address changes to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212, USA. Printed in USA. Publications Mail Sales Agreement No. 1558153. FLEXO® Magazine is the official journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance flexographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA. OCTOBER 2007 VOLUME 32, NO. 10 In This Issue As though the demands on flexographic printers/converters were not already great enough, consumer product company customers and retailers alike are seeking sustainable packaging products. But where does one begin? What technologies are truly sustainable? This month's FLEXO targets those questions and others, presenting a guide to es- sential first steps (page 26), applications in ink technology (page 30) and a Q&A with an accomplished sustainable corrugated converter (page 38). Departments Publisher's Ink 4 FTA Today 6 Pressing Issues 14 Advertiser's Index 56 Classified Advertising 57 Engaging Ideas 58 From Cradle to Cradle SUSTAINABILITY SAVVY Corrugated F.A.Q. Ink Rheology Study FFTA Fall Conference OCTOBER 2007 16 Conferences & Exhibitions FFTA Fall Conference Themed "Productivity and Profitability," the Nov. 5 -- 7 conference and tabletop exhibit is geared toward saving printers/converters time, labor and money, while building a more consistent and ef- ficient workflow. 20Special Report Why Flexo Should Embrace G7 Mark Mazur The new method of calculating and controlling color assists flexographers is setting a firm goal in color reproduction. 26 EnviroNotes Cradle-to-Cradle Design Steve Bolton The first steps to creating a sustainable produc- tion environment are the most crucial. The author identifies those steps to help flexographers begin their journey. 30Product Trend Report Flexo Goes Green Susan Stansbury Whether water-based, UV-cured or soy-based, flexo inks have often been---and continue to be- come---more environmentally friendly than other print processes. 34 EnviroNotes Making the Business Case for Safety Edwin G. Foulke Jr. Despite some assumptions, health and safety pre- cautions are not a drain on profits. In fact, in many ways, they are quite good for business. 38P's & Q's Sustainability in Corrugated Mark Mathes of Vanguard Packaging, a leader in sustainability in the corrugated sector, answers questions about the how's and why's of this hot- topic initiative. 40 Beginner Flexographer Problems Facing The Corrugated Converter George Cusdin The author reviews common printing/converter issues facing flexographers in the corrugated industry, and offers solutions and resources to overcome them. 44Testing & Analyses The Cost of Correction Greg Robinson How much ink and substrate are you wasting adjusting color on press? A new formula can help you determine exactly. 48 Testing & Analyses Ink Rheology and Press Performance Rurou Mai, et. al. The 2007 Sun Chemical/FFTA Fellowship recipi- ent reveals results of a study on water-based flexo ink rheological properties and their effect on press performance. 54 Flexible Packaging Retort Packaging Ken McQuillen Evolving consumer habits are creating a growth trend toward retortable film packaging and pouches. 30 54