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Home Living : October 11th 2011
4HLN-HOMELIVING:NORTH,Tuesday,October11,2011 PublicationNamefe Template(Date)FoliosfeDate,Foliosfe fu1959 HOMELIVING ●● ●● ADVERTISING FEATURE Be transported to a special place We are surrounded by beautiful aromas, but often we don’t have enough time to notice them, explains Suda Sudarsana and Shoko Sakai. JANITA SINGH How often do you stop and smell the roses? Life doesn’t often permit us a breather but if it did, you would not only notice the beauty of that rose, but a basic element of survival – your sense of smell is as individual as you are. A recent scent-inspired journey that took me to the shores of Thailand, brought me to the realisation that without a sense of smell, life just wouldn’t be the same. Shakespeare once wrote that a rose by any other name would smell as sweet. But if you cannot smell, does the rose lose the beauty we take for granted? Absolutely. Without noticing, in life we are all led around by our noses. Imagine life without smells – of freshly-baked bread, newly cut grass, the waft of perfume or the aroma of food. Smells have a huge impact on our existence and the power to transport us to a special place, creating our own personal oasis. This is what Procter & Gamble’s (P&G) new range of destination-inspired Ambi Pur Air Effects fragrance for homes aims to do. P&G associate director in home care, Suda Sudarsana, said the sense of smell is a catalyst that provokes a flood of childhood memories and is influential in changing emotions, behaviour and thoughts. Everyone from housewives to mothers and anyone who matters was consulted in putting the range together, Shoko Sakai of P&G research and development in home care said. The scent-infused launch in Thailand was hosted by former New York Times perfume critic, director and curator of the Centre of Olfactory Art at the Museum of Arts and Design in New York City and author Chandler Burr. ❏ The writer was a guest of Ambi Pur at its new home fragrance launch at The Scent Hotel in Koh Samui, Thailand. ❏ INSIDE: More on destination-inspired fragrance; small ways to get freshness ❏ Details: www.facebook.com/ AmbipurANZ or www.ambipur.com. COMING UP ROSES ■ SMELL allows us to recognise our world and understand and adapt to our environment. It tells us what we like and dislike, stimulates our appetite and enriches our eating experiences. It triggers memories and affects our moods and sense of wellbeing – SUDA SUDARSANA PURE AIR ■ NOT about covering up smells ... Ambi Pur’s three new fragrances, inspired by exotic destinations – Ambi Pur Air Effects Thai Dragon Fruit, Ambi Pur Air Effects New Zealand Springs, Ambi Pur Air Effects Hawaiian Flowers – promise to make every home a special oasis to enjoy 225843813/9 Turn your dreams into reality Rodney Binet 0412 822 608 Ann Chen 0404 888 198 2IÀFH9868 3222 www.binethomes.com.au 45 YEARS EXPERIENCE EXCELLENT VALUE FOR MONEY GREAT RESALE VALUE MULTI AWARD WINNING BUILDER Love where you live, but need a new home? SPECIALISING IN Z New homes Z.QRFNGRZQ UHEXLOGVHUYLFH Z+RXVH ODQGSDFNDJHV Z'XSOH[ GXDORFFXSDQF\GHYHORSPHQWV Z)XOOEULFN EULFNYHQHHUFRQVWUXFWLRQ Z,QODZDFFRPPRGDWLRQKRPHV FREE QUOTE What are bioethanol fireplaces? UÊÕii`ÊLÞÊÀi>`ÞÊ>Û>>LiÊ iÌ > UÊ"ÛiÀÊǟÊivwViVÞÊ UÊ Ê}>Ã]ÊÊyÕi]ÊÊiiVÌÀVÌÞÊ UÊ ÕÀÃÊVi>ÊÊÊÃi]ÊÊÃÌ]ÊÊ>Ã UÊ+ÕVÊ>`Êi>ÃÞÊÃÌ>>Ì UÊÀiiÃÌ>`}ÊÀÊLÕ`Ê`iÃ UÊÀi>ÌÊÃÕÀViÊvÊ i>Ì What’s for sale? Ã«>Þ]ÊÃiV`ÃÊÊ >`ÊÃ>«iÊ`iÃ UÊ`ÀÊ>`ÊÕÌ`ÀÊ`iÃÊ UÊÊ ÕÀiÀÃ]Ê}À>ÌiÃ]ÊwÀiLÝiÃÊÊ >`ÊvÀiiÃÌ>`}Ê`iÃ UÊ }Ê`iÃÊ>`ÊÃ>Ê`iÃ UÊ ÛiÊÃiÊ>Ü>À`ÊÜ}Ê`iÃ We’re moving! Warehouse clearance on now. TAKE IT HOME TODAY AND LIGHT IT TONIGHT! Warehouse open Monday – Saturday, 9am - 5pm 10 Apollo St Warriewood. Email email@example.com 9997 3050 MASSIVE SAVINGS UP TO 70% OFF RRP LIMITED STOCK AVAILABLE
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