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Home Living : October 11th 2011
4HLF-HOMELIVING:NORTHWEST,Tuesday,October11,2011 PublicationNamefe Template(Date)FoliosfeDate,Foliosfe fu1959 HOMELIVING ●● ●● ADVERTISING FEATURE Be transported to a special place We are surrounded by beautiful aromas, but often we don’t have enough time to notice them, explains Suda Sudarsana and Shoko Sakai. JANITA SINGH How often do you stop and smell the roses? Life doesn’t often permit us a breather but if it did, you would not only notice the beauty of that rose, but a basic element of survival – your sense of smell is as individual as you are. A recent scent-inspired journey that took me to the shores of Thailand, brought me to the realisation that without a sense of smell, life just wouldn’t be the same. Shakespeare once wrote that a rose by any other name would smell as sweet. But if you cannot smell, does the rose lose the beauty we take for granted? Absolutely. Without noticing, in life we are all led around by our noses. Imagine life without smells – of freshly-baked bread, newly cut grass, the waft of perfume or the aroma of food. Smells have a huge impact on our existence and the power to transport us to a special place, creating our own personal oasis. This is what Procter & Gamble’s (P&G) new range of destination-inspired Ambi Pur Air Effects fragrance for homes aims to do. P&G associate director in home care, Suda Sudarsana, said the sense of smell is a catalyst that provokes a flood of childhood memories and is influential in changing emotions, behaviour and thoughts. Everyone from housewives to mothers and anyone who matters was consulted in putting the range together, Shoko Sakai of P&G research and development in home care said. The scent-infused launch in Thailand was hosted by former New York Times perfume critic, director and curator of the Centre of Olfactory Art at the Museum of Arts and Design in New York City and author Chandler Burr. ❏ The writer was a guest of Ambi Pur at its new home fragrance launch at The Scent Hotel in Koh Samui, Thailand. ❏ INSIDE: More on destination-inspired fragrance; small ways to get freshness ❏ Details: www.facebook.com/ AmbipurANZ or www.ambipur.com. COMING UP ROSES ■ SMELL allows us to recognise our world and understand and adapt to our environment. It tells us what we like and dislike, stimulates our appetite and enriches our eating experiences. It triggers memories and affects our moods and sense of wellbeing – SUDA SUDARSANA PURE AIR ■ NOT about covering up smells ... Ambi Pur’s three new fragrances, inspired by exotic destinations – Ambi Pur Air Effects Thai Dragon Fruit, Ambi Pur Air Effects New Zealand Springs, Ambi Pur Air Effects Hawaiian Flowers – promise to make every home a special oasis to enjoy BUILDER OF QUALITY EXTENSIONS Designed and built for your lifestyle. Call for an in-home consultation. Showroom: 152 Russell Street, Emu Plains email@example.com www.classichomeimprovements.com.au NEED MORE SPACE? MULTI-HIA AWARD WINNERS LICENCE NO: 66902C 1300 721 150 Outgrown your home? Do you need a family room or bedroom? • Ground & 1st floor extensions • Glassrooms • Conser vatories • Garden rooms Come and see a life-sized granny flat display at our showroom 152 Russell Street, Emu Plains See our designs at: www.classichomeimprovements.com.au For a free information pack call us on 1300 721 150 22204074/10
October 4th 2011
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