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FLEXO Magazine : November 2011
Industry Indicators FLEXIBLE PACKAGING FACTOIDS • Market stands at $58 billion. Will rise to $73 billion in 2016. • Volumes to grow by 4.5 tons in 5 years. • Food generates 75 percent of packaging require- ments. • Asia leads world in market share. Flexible Packaging Market is Versatile & Innovative Forecast: $15 billion Growth over Next 5 years Pira International is now valuing the worldwide flexible packaging market at $58.3 billion and forecasting a surge to $71.3 billion by 2016. Growth amounts to 4.1 percent annually for each of the next five years. Key findings of its study, “The Future of Global Flexible Packaging to 2016,” credit these results to migration from cans and bottles to the smaller and less dense filmic format. Tonnage for the global consumer flexible packaging market stands at 18.1 million in 2011 and will reach 22.5 million tons by 2016. Expect higher-barrier plastics--such as BOPET, EVOH and PA--to show the highest growth rates over the period, accord- ing to Pira analysts. Flexible packaging benefits from a wider range of new products being developed by brand owners in an increasingly competitive consumer marketplace. Barrier flexible packaging will continue to grow in importance as major retail chains demand greater product protection and longer shelf life. Adam Page, head researcher, explains, “Brand owners value flexible packaging for its versatility, comparative low cost and potential for innovation. It is also a lighter-weight pack format, a key attribute given the growing importance being attached to carbon footprint analysis and the environ- mental impact of packaging.” Flexible packaging has reached market maturity in the developed nations of North America and Western Europe. There, future growth will be modest. However, Pira expects flexible packaging to see stronger growth in developing coun- tries. Asia is the largest regional market with 29.1 percent of global market volume in 2011. Asia is also the fastest-growing market for consumer flexible packaging. The forecast calls for average annual growth of 7.9 percent in each of the next five years, bringing its share of worldwide consumption to 55 percent. India and China are the fastest-growing national markets for consumer flexible packaging according to Pira, Together, they account for 44 percent of world flexible pack- aging consumption growth during the forecast period. Food accounts for almost three-quarters of global con- sumer flexible packaging markets and consumption in 2011. Meat, fish and poultry is the largest food sector for flexible packaging, followed by confectionery and baked goods. n Editor’s Note: The Future of Global Flexible Packaging to 2016 is available now for £3,750. For more information, please contact Stephen Hill at +44 (0) 1372 802025, or Stephen.hill@ pira-international.com 14 FLEXO November 2011 www.flexography.org FLX_November11.indd 14 11/8/11 3:46 PM