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FLEXO Magazine : November 2011
Plants & Processes Measure Your Way to Success How to Implement a color Quality control Process for Packaging By Bob Byrnes Does your company need a color quality control pro- cess? Can you afford not to have one? It only takes five easy steps to set up a reliable system. What’s involved? You simply need to: verify your ink, evaluate your substrate, measure your color, analyze your trending on press and determine your return on investment (ROI). In today ’s print packaging market, where it has been widely reported that 60 percent of brand perception depends on color accuracy determining whether or not to implement a color quality control process is more of a business exercise than a technical one. Ask yourself the following questions: • Does your color quality satisfy the more exacting brand owners’ requirements, and position your company for success as a packaging printer? • Can your operation continue to absorb costly remakes to maintain customer satisfaction? • What about waste on press? Can you continue to sus- tain the same profit margins as paper, ink, labor and setup costs increase and operational efficiency remains status quo? SIMPLE STEPS TO COLOR CONTROL • Verify your ink. • Evaluate your substrate. • Measure your color. • Analyze your trending on press. • Determine your ROI. spectrodensitometers measure the color being printed and compare it against customer-approved color specifications and tolerances. Photos: techkon Usa. 28 FLEXO novemBer 2011 www.flexography.org FLX_November11.indd 28 11/8/11 3:53 PM