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FLEXO Magazine : December 2011
printer today has to increase his speed to stay com- petitive in the marketplace. There are challenging variables to overcome in order to succeed. We will address this at the Forum. FLEXO: What do you consider the true heart of the program and why? BUTLER: The true heart of the program is all en- compassing. We’ll start with the FQC, then discuss where flexo is today compared to other print process. We’ll speak to the how by discussing the technology behind high-speed print and deliver answers to many burning questions. MULLEN: FOG’D 2012: Reality Flexo is a “do not miss” for both flexographers and CPC’s Operational Excel- lence is a session that is appropriate for anybody, regardless of his or her job. It will serve to answer the question of how to become a better, more responsive organization and an individual’s role in that process. High-speed printing is going to be an extremely in- teresting session. Finally, expanded gamut is another direction that needs to be followed by both the CPCs and our flexographers who do work for the CPCs. I’m convinced that the entire program is going to be a winner! FLEXO: How do you believe INFO*FLEX complements Forum and vice versa? BUTLER: We are delivering information on what is new, how it is being done, what equipment is involved and what tools are being used to measure the results. Once we finish the educational sessions, members have the opportunity to go and physically see the tools and learn more about them at INFO*FLEX. It’s a highly interactive format that promotes networking. MULLEN: INFO*FLEX is where theory meets practice. I have seen the truly prepared come with a map of booths and actions needed in order to guarantee a productive show. It’s a chance to meet new people and see old friends, while staying current with the market. FLEXO: How do you believe presentation of the 2012 Excel- lence in Flexography Awards and the unveiling of the win- ners will supplement the Forum program and showcase the latest, state-of-the-art capabilities of our industry’s printers and converters? BUTLER: The session topics speak directly to this. We are showing where flexo is today compared to other print processes. We are discussing how and why in the FQC session. We are elaborating on what CPCs want and why. We plan to analyze what needs to be done to stay competitive. Forum 2012 brings it all home! FLEXO: How are the technologies that you expect to see reflected in the award-winning work being represented on the Forum program? BUTLER: It’s a fact the quality level continues to rise each year. This year, most printers will be applying the latest technologies to their product; from screening software to color separation software, new press con- figurations, new print approaches, etc. Some will be using new plate systems combined with other multiple technologies. The companies in line for best of show will no doubt be bringing their A game. FLEXO: Can you comment on your past Forum experiences, what you learned, how you used it in your job and why it’s important for most any active, engaged flexographer to be there? In other words, issue the call to action. BUTLER: The past Forum content has been absorbed and now implemented into the industry. The results now show up in some of the most shocking printed images. When you look at an image and ask, yourself, “ Was that printed flexo?”, it attests to just how far and how quickly our industry is advancing. 46 FLEXO december 2011 www.flexography.org