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FLEXO Magazine : December 2011
organization’s website. A companion guidance document with frequently asked questions was also created to help ap- plicants understand the required criteria. The 2011 criteria made carbon footprinting (scope 1 & 2) a requirement, and no longer an option. To aid FTA members in understanding the concept, the FTA Sustainability Commit- tee worked together to develop a series of articles on carbon footprinting. They appeared in the August through November 2011 issues of FLEXO Magazine and the fall issue of Sustain- able FLEXO. IMAGE ENHANCEMENT SGP has been hard at work implementing a cohesive messaging platform for printers, patrons and print buyers. This platform consists of a series of coordinated Powerpoint presentations that can be used to spread the word about SGP and, most importantly, establish a consistent pathway for this message. Most interesting is the inclusion of a table that com- pares SGP certification against other certification programs such as LIFE, FSC and SFI, highlighting SGP as a whole facil- ity program for the entire printing industry rather than a single attribute program. Another change that those familiar with SGP may notice is a new logo that will help align the organization with the sus- tainability movement. The logo, with new colors and a revised design, reflects the changes in the program, but can be used in the same manner as the current logo. This includes certi- fied facilities printing the SGP logo on final products and use by SGP Patrons. The SGP website http://www.sgppartnership.org was updated this past summer. It now has a cleaner look and is easier to navigate. It contains the updated information on how to get certified, including the new criteria document; what facilities have been certified and SGP Patron information. Together, these advancements will help SGP to commu- nicate a consistent message and expand its identity in the market place. SGP Patrons continue to actively support the program. They can contribute at silver, gold or platinum levels. Their contri- butions help to keep the costs low for the printers. This year, SGP was pleased that durst, Harper Corporation of America, Flint Group and INX International joined the numerous other generous donors, including platinum patrons Hewlett Pack- ard and Pregis. VIDEO SERIES In early summer, 10 videos were produced with the gener- ous support of Hewlett Packard. Every three weeks a new one is being posted to the SGP website. Topics include the benefit of getting certified and validated for sustainability efforts, the importance of the sustainability management system (SMS), environmental health and safety compliance, reducing waste in the facility, printing solution choic- es, recycling, substrate sourcing, commitment to continuous improve- ment and engaging the customer about SGP. All videos feature certified print- ers from various print processes discussing their experiences and aspects of the SGP certification program. Employees of SGP Printer, C-P Flexible Packaging, York, PA, are seen throughout the videos discuss- ing their experiences. Tony Vaudo, president and CEO, commented, “SGP is a worthwhile initiative and teaches you a lot about who you are and what you do internally. ” C -P ’s Director of Technology Scott Ham- mer stated that, “Sustainability is not just recycling, but what you do as a culture within your facility.” Safety Di- rector Ryan Smith discussed how the employee safety committee works to ensure employee safety. SGP Certified Printer and FTA Member InterFLEX Group, Merrill, WI . SGP Certified Printer and FTA Member Global Packaging. 58 FLEXO dECEMbEr 2011 www.flexography.org