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FLEXO Magazine : January 2012
to Ono. “ T his technology has been adopted across several industries, serving sign shops, screen printers, label printers and design and market- ing agencies, as well as industrial and commercial printers. In particular, the ability to print cost effectively on actual packaging substrates has transformed the workflow for package prototyping and mock-up applications. Package designers and brand owners can now quickly experiment with new designs and produce samples for test market- ing. They can identify potential issues and customer objections before the product is released. “ AWARDS & ADVANTAGES Winner of prestigious DPI, EDP and Label Industry Global awards, Ono says the VersaUV technology is revolutionizing the way companies produce package prototypes, short-run labels and spe- cialty graphics. For the first time, profes- sionals can print CMYK plus white and clear inks for varnishing and embossing effects on virtually any substrate. These specialty inks have been integrated into both print/cut devices that crease, contour cut and perf-cut designs, and into a hybrid roll-to-roll flatbed model ac- cepting media up to one-half-inch thick. “ Regardless of the platform, VersaUV simulates complex analog printing processes all on one device through one seamless workflow for tremendous sav- ings in cost, labor and materials. “ One of the greatest advantages of VersaUV technology is the inclusion of clear ink, which creates interesting tactile effects including matte and gloss finishes, textures, patterns and simu- lated embossing, Ono observes. VersaUV uses the industry ’s most advanced low-heat LED lamps, which al- low it to print on materials ranging from metallic and synthetic papers and foils to BOPP, PE and PET film, leather and fabrics. Roland ECO-UV inks, offered in two formulations, produce graphics that are easy to handle and can be stretched across curved surfaces and sharp edges without cracking. The technology is seen as a complete, automated solution for producing prototypes and comps that are so realistic they are virtually indistin- guishable from finished products. “ VersaUV inkjet devices are the perfect complementary product for flexo printers,” Ono says. “ Shops can capitalize on the demand for short-run label production, package prototypes and proofs. An automated workflow for complex finishing processes allows for the ultimate in versatility. Support from professional color management software companies allows VersaUV to prevent costly mistakes by producing proofs that are perfectly matched to the actual flexo output. In short, VersaUV is an easy, af- fordable alternative to analog technolo- gies for the validation and approval of commercial prints. ” Ono describes the printers/proofers as, “A complete, all-in-one solution for short-run labels, package prototyping and comps. They support virtually any commercial printing media, including traditional substrates used in packag- ing and labels. White ink prints onto clear media, and clear ink produces www.flexography.org january 2012 FLEXO 33 1-888-478-0998 No Plate Lifting No Plate Mounting Perfect Registration Every time. Discover Your New Media Source for Seamless Imaging Photopolymer Sleeves Laser Engravable Elastomers