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FLEXO Magazine : January 2012
even though the idea of it was very en- ticing. McGovern observes, “With more and more flexible packaging being used, the competition for the consum- er’s eye becomes more intense. Adding the brilliance of metallic colors, as well as silver and gold, is now possible.” For example, cosmetic prototyping applications tend to use the value of metallic inks which enhance the high quality nature of the eye-catching bril- liance of “shiny ” packages for overall shelf impact visibility. Metallics in the package greatly enhance value and appearance. “ Since the Mimaki/JetComp System makes prototyping this type of work so easy, it appears there will be a lot of very creative and stunning packaging in the future incorporating metallized colors,” says McGovern. “ Our white inks also allow for process Pantone colors to be printed on clear films such as poly bags, shrink films, and no-label - look media.” EARLY EXPERIENCE The printing systems were introduced in mid-2011. Early reviews indicate that many packaging design and fulfillment centers are already using the Mimaki/ Jetcomp system to prepare fast-turn- around mock-up, comps and produc- tion-quality samples at a lower cost of ownership than older conventional systems in use today—those with toner, transfer films, and manual methods. Actual output can match most flexo press output colors and ink densities so the marketing departments of packag- ing companies can actually hold the completed filled package and visualize exactly what the final product will look like, once it’s assembled and manufac- tured, prior to press printing. Shelf- quality mock-ups can be produced very quickly and efficiently with many differ- ent materials in a short period of time. The Mimaki /JetComp system costs $13,000 for the CJV-3060 24-in. wide print and cut that offers white, silver and metallic inks with the ability to custom cut the film while printing. Cost of the eco-solvent inks vary from only 12-15 cents for a 12-in. sq. ft. sample. The Jet- Comp film rolls come in 24-in. and 53-in. widths. They are available from Proofing Technologies in Chicago. n www.flexography.org january 2012 FLEXO 47 Harper has devoted an entire division to help flexographic printers and converters achieve unprecedented levels of consistency, quality and profitability. Using our exclusive SHarper SystemTM we eliminate variables that impact quality and increase predictability of press results. Call 800-438-3111 for a free copy. Smart. To learn more, call 704.588.3371 or Toll Free at 800.438 .3111 Or visit our website. Graphicsolutions DiVision harpE riM a GE.coM Americas • Europe • Asia ©2011 Metallic silver and opaque white inks are incorporated into the visual presentation on this ice bag mock-up. Printed flexible packaging prototype.