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FLEXO Magazine : February 2012
46 Every Client is Family At Sixto Packaging, service to niche markets fuels growth. TECHNOLOGIES & TECHNIQUES 50 Shrink Sleeve Labels Take Market By Storm Larry Moore Multi-Color Corp. is continually changing the rules as it learns new and better techniques for designing and creating shrink sleeves. FTA TODAY 62 FQC Ink Spitting Project: Its Focus & Finding Sean Teufler UV ink spitting, a challenge for flexo printers, can be held in check through preventative setup measures. 71 Official INFO*FLEX Exhibit Guide A FLEXO Exclusive! Seven aisles, 200+ booths, more than 160 participating companies—it’s the 30th Anniversary Edition of INFO*FLEX, the high traffic, highly talked about, #1 networking event in the packaging, printing and converting marketplace. Preview the exhibition. Plan your time on the show floor! 72 Technology & Beyond: INFO*FLEX at 30 Robert Moran No event, other than INFO*FLEX, paints a more complete picture of the industry, its influence and identity. The floor is continually buzzing with activity. The hum of voices is everywhere. Heavy foot traffic can be found in each and every aisle. 121Forum 2012 Workbook A FLEXO Exclusive! Eight sessions, four days and 1,600 attendees expected onsite in San Antonio...FTA’s 54th Annual Forum is set to begin with a pre-conference FQC Day, Sat. March 17. Show planners have put together the definitive guide to the proceedings—one that carries over 30 full pages. FEBrUArY 2012 VOLUME 37, NO. 2 In This Issue (con’t.) ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality PL ANTS & PROCESSES Every Client is Family At Sixto Packaging, Service to Niche Markets Fuels Growth Print...Laminate...Slit—itallhappensatMiami-based SixtoPackaging,whereshortrunlengths,shortlead timesanda diverseand niche market-mindedclien- telearekeyingredientsinday-to-dayplantoperations. Here,flexiblepackagingbuyersfromfamiliar nameslike Badia Spices,BanahSugar,GoyaFoods,Winn Dixie,Aldi, Food City,andSedano’sSupermarketsdemandquality graphicsthatinstantlymakeemotionaland culturalconnec- tionswiththeirtargetcustomers. Thisfamilyownedand operatedcompanycanboastofa longandconsistenttrackrecordofdoingjustthat—onethat datesbacktothe1970s. InAugust1986FLEXO,publishedanarticle“CubanFamily UsesPrintingAsTickettotheAmericanDream,”ontheopera- tion,foundedbyFelipeandCarmenSixtoaftertheyfled Cuba in1961.Atthetime,theirthrivingpastabusinesswasconfis- catedbytheCastrogovernment.RealizingthatinAmerica, thepastabusinesswastoowellestablished,thecouplebegan makingbagsforfoodstuffpackaging. Today, runbybrothersFelipeH.,EmilioandAndres,the40- yearoldSixtoPackagingcontinuestogrowandinvestinequip- ment.ThestaffincludesfourgenerationsoftheSixtofamily,all ofwhomhaveahandindailyoperationsandflexiblepackaging conversion. Overthelastfewdecades,SixtoPackaginghasfound itsproductionnicheamongtwogrowingsegments,private label/storebrands,and theexplodingHispanic consumer market.Below, themanagementteam tellsitsstory. STOREBRANDS Walkintoanysuper- market,clubstoreorany retailoutletandyouwill seeanarrayofprivate CULTURE& COMMERCE • Storebrandsalesreached$90.3billion, anincrease of19.4percentinthelastthree years • Withpurchasingpowerprojectedtoreach$1.3trillion by2013,Hispanics,who nowaccountfor16percent ofU.S.families,are nottobeignored • Tappinginto theHispanicconsumersegmentisnot aseasyastranslatingpackagingtextintoSpanish— printers/convertersandpackagebuyers mustmake emotionalandculturalconnectionswithconsumers • Onesmallconverterin anindustrylandscapedomi- natedbygiants—Sixto Packaging—usesshort run lengthsandshortleadtimes,coupledwith vertical integrationofqualityandconsistentconverting,to overcomechallenges FourgenerationsoftheSixtofamilyareinvolvedinday-to-dayoperations.Fromleft,EmilioJr.;EmilioSr.;AndresSr.;AndresJr.;Carmen; FelipeE.;FelipeH.;andFelipeI. TheSixtofamilyin1986with foundersfromleft,FelipeS.;Carmen, FelipeH.;AndresSr.;andEmilioSr. 46 FLE XO FEBRUARY 2012 www.flexography.org Official Exhibit Guide A EXC LUSIVE TECHNOLOGIES & TECHNIQUES EYE-CATCHING& APPEALING ART •Brandownershuntfor innovative packagingsolu- tions,like shrinksleeves,thatprovide thatelusive competitiveedge •Globalrevenuesforshrink sleeve labelsapproximate $3 billion, lessthan10percentofgloballabelmarket share •Advancesinmaterials,printing/convertingtechnolo- giesandapplicationsare allowing moreefficiencies andeaseduringshrinksleeve manufacturing.Shrink sleevesprovideexceptionaldurabilityaswellas scuff,tearandtamperresistance •Distortionremainsthe biggestchallenge •Multi-Color Corp.hasbeenextremelysuccessfulwith shrinksleeveapplications.MCCiscontinuallylook- ingtoimprove itstechniquesandit’schangingthe rules as itlearns newandbettermethodsofcreating the sleeve LaunchdateforValvolineNitroShotwasmetthankstoMCC’s innovativesolutionthatbroughtproducttomarketinrecordtime, sayssaysKaren Insko, marketing manager,Valvoline. Photos:MultiColorCorp. Shrink Sleeve Labels Take Market by Storm Demand for Bold Graphics, New Production Technology Drive Growth By LarryMoore Shrinksleevelabels—especiallyheatshrinksleeves— are capturingtheimaginationofbrandowners,who are continuallyonthe huntforinnovativepackaging solutionsthatwillgive themthatelusivecompetitiveedge. While pressuresensitive labelsremainking,heatshrink labels—socalledbecauseheatisusedto “shrink”thelabelto the bottle—areboastingagrowthrateof7percent,com- paredwiththeoveralllabelmarket,whichisincreasingat lessthan4percentannually.Withglobalrevenues reaching $3billion, shrinksleevesarestilllessthan10percentofthe labelandtagmarket;however, surgingpopularitywithbrand ownersisbeingnoticed. 50 FLEXO FEB RU A RY 201 2 www.fl ex ography .org MARCH 18-21 | GRAND HYATT AND HENRY B. GONZALEZ CONVENTION CENTER SAN ANTONIO, TX Forum 2012 www.flexography.org WORKBOOK Chair: Randy Butler, Printpack, Inc. Co-chair: Bob Mullen, SunChemical Corp.