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FLEXO Magazine : February 2012
processes while still maintaining quality. In the marketplace, POS is displayed right next to packaging and must be identi- fied by the consumer as a Coca-Cola product. How do we acHieve color consistency? Through the preparation of policies and guidelines, pertaining to color management system, color consistency can be realized. Both visual and instrumental evaluations are used to provide universal color standards. It is through these standards that color consistency is accomplished. By standardizing the evaluation process, color decisions are made using the same procedures, standards, and processes each time. The message must be consistent, and suppliers must understand what is expected of them. A centralized color management process provides consistent print reproduction from supplier to supplier, driving standardization to achieve consistent print quality. Again, the message to supply partners must be constant. Policies and guidelines must be consistent. These policies and guidelines are developed while evaluating print providers in the supply chain. A good color management system has to be predictable at each step in the process. A clear understanding of the purpose of a color management system is crucial. Achievable and repeatable print quality standards are the goals. Establish- ing color control objectively through technology by providing the tools to all participants involved in the process, to ensure quality and consistency of our trademarks, brands, and colors. Ownership roles for each step of the process must be defined. Color is a key principle of a design, therefore the design agen- cies own “color responsibility. ” To own color responsibility means to manage, calibrate, and baseline-proofing devices, monitors, and color to industry standards. The central color separator must execute color to a specific set of requirements while matching the approved design color target within the established tolerances. Furthermore, the separation must trap all elements of the printing process specifications to produce a color correct final contract proof. Print suppliers must then print color to the established tolerances and specifications while matching the approved final contract proof. The color management system must start at the beginning of the process: the design level. Coca-Cola has about 60 design agencies sending digital files to four different color separa- Vitamin Water flexible packaging wraps—color varies by design for different assortment sizes; but predictability and consistency can’t. & LEAN MANUFACTURING OPERATIONALEXCELLENCE 2012 CI Conference Full Page Ad (Flexo Magazine).indd 1 1/4/12 11:05 AM 120125_3.875x10.875_NExT_US.indd 1 25.01.2012 08:43:16