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FLEXO Magazine : February 2012
Industry Indicators Controlling Color Incrementally Developing a Quality control Process By Bob Byrnes and Barbara McGowan As brand awareness increases profits, consumer brand companies are becoming more and more color conscious. Coca Cola has become a leader in this field by creating very stringent color requirements for its package printing suppliers. At the 2011 Color Management Conference in Phoenix, AZ , Axel Kling, senior packaging graphics quality manager of The Coca-Cola Co., addressed the importance of color consistency for all consumer product companies. He also discussed how Coca-Cola communi- cates its brand message company-wide as well as the crucial “Stepping StoneS” of Color proCeSS Control • Focus where color control has the greatest impact • Approach color process control as a team • First identify how customers communicate their color requirements • Understand the challenges of the color of paper 28 FLEXO feBruary 2012 www.flexography.org