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FLEXO Magazine : February 2012
consistent paperboard, backed by excellent service for decades to come. ” HOLISTIC PRINTING While America has a long history of green technology, dat- ing back to 19th century windmills transforming the American West, it is only recently that, as a nation, green tech has been embraced as a viable business option. “Our company started as a manufacturer of coated recycled board—when your roots are in making recycled products, the environment is obviously a founding platform for your whole corporate philosophy,” says Roy. Sustainability is a driving force behind the PaperWorks formula. With one of the most robust recycling facilities in the nation at the Philadelphia mill, conservation is one of the company ’s major commitments. “ We have some of the most vigorous recycling capabilities in the nation at our Philadelphia mill,” Roy states. “Ecological soundness is one of our strong points, and we’re very cautious to make sure we can live up to the commitments we make. ” PaperWorks understands that being “green” is more than just marketing to social attitudes. Its belief that environmen- tal conservation is a win-win-win, for the customer, for the company and for the planet, makes it a business to imitate in the future economy. In PaperWorks’ efforts to maximize re- sources, eliminate waste and reduce pollution, it saves money for its customers. As manufacturers of recycled paperboard, PaperWorks uses paperboard from other factories and used cartons from individual homes, re-pulps it all, and transforms that pulp into new paperboard ready to meet customers’ needs. The company draws resources from a radius of hundreds of miles to convert office waste and other recyclable materials into the durable premium products it is known for. Consistent commitment to this green philosophy—which includes the company ’s new Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) certifica- tions for the Packaging Group—has become a staple of PaperWorks’ entire approach. The Packaging Group routinely helps clients redesign cartons to optimize resource use and reduce fuel costs. This holistic approach to printing involves what the firm calls a product’s “lifecycle. ” T he most ecological lifecycle is the “closed loop,” where the inputs to create the product are the same as its end-of-life outputs. By emulating nature, PaperWorks achieves what most companies are only begin- 40 FLEXO february 2012 www.flexography.org