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FLEXO Magazine : February 2012
Plants & Processes Every Client is Family at sixto Packaging, service to niche Markets Fuels Growth Print...Laminate...Slit—it all happens at Miami-based Sixto Packaging, where short run lengths, short lead times and a diverse and niche market-minded clien- tele are key ingredients in day-to-day plant operations. Here, flexible packaging buyers from familiar names like Badia Spices, Banah Sugar, Goya Foods, Winn Dixie, Aldi, Food City, and Sedano’s Supermarkets demand quality graphics that instantly make emotional and cultural connec- tions with their target customers. This family owned and operated company can boast of a long and consistent track record of doing just that—one that, at this FTA member dates back to the 1970s. In August 1986 FLEXO, published an article “Cuban Family Uses Printing As Ticket to the American Dream,” on the opera- tion, founded by Felipe and Carmen Sixto after they fled Cuba in 1961. At the time, their thriving pasta business was confis- cated by the Castro government. Realizing that in America, the pasta business was too well established, the couple began making bags for foodstuff packaging. Today, run by brothers Felipe H., Emilio and Andres, the 40- year old Sixto Packaging continues to grow and invest in equip- ment. The staff includes four generations of the Sixto family, all of whom have a hand in daily operations and flexible packaging conversion. Over the last few decades, Sixto Packaging has found its production niche among two growing segments, private label/store brands, and the exploding Hispanic consumer market. Below, the management team tells its story. STORE BRANDS Walk into any super- market, club store or any retail outlet and you will see an array of private CULTURE & COMMERCE • Store brand sales reached $90.3 billion, an increase of 19.4 percent in the last three years • With purchasing power projected to reach $1.3 trillion by 2013, Hispanics, who now account for 16 percent of U.S . families, are not to be ignored • Tapping into the Hispanic consumer segment is not as easy as translating packaging text into Spanish— printers/converters and package buyers must make emotional and cultural connections with consumers • One small converter in an industry landscape domi- nated by giants—Sixto Packaging—uses short run lengths and short lead times, coupled with vertical integration of quality and consistent converting, to overcome challenges Four generations of the sixto family are involved in day-to-day operations. From left, emilio Jr.; emilio sr.; andres sr.; andres Jr.; carmen; Felipe e.; Felipe H.; and Felipe I. the sixto family in 1986 with founders from left, Felipe s.; carmen, Felipe H.; andres sr.; and emilio sr. 46 FLEXO February 2012 www.flexography.org