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FLEXO Magazine : February 2012
Technologies & Techniques EYE-CATCHING & APPEALING ART • Brand owners hunt for innovative packaging solu- tions, like shrink sleeves, that provide that elusive competitive edge • Global revenues for shrink sleeve labels approximate $3 billion, less than 10 percent of global label market share • Advances in materials, printing/converting technolo- gies and applications are allowing more efficiencies and ease during shrink sleeve manufacturing. Shrink sleeves provide exceptional durability as well as scuff, tear and tamper resistance • Distortion remains the biggest challenge • Multi-Color Corp. has been extremely successful with shrink sleeve applications. MCC is continually look- ing to improve its techniques and it’s changing the rules as it learns new and better methods of creating the sleeve launch date for Valvoline nitro shot was met thanks to MCC’s innovative solution that brought product to market in record time, says Karen insko, marketing manager, Valvoline. Photos: Multi-Color Corp. Shrink Sleeve Labels Take Market by Storm Demand for Bold graphics, new Production Technology Drive growth By larry Moore Shrink sleeve labels—especially heat shrink sleeves— are capturing the imagination of brand owners, who are continually on the hunt for innovative packaging solutions that will give them that elusive competitive edge. While pressure sensitive labels remain king, heat shrink labels—so called because heat is used to “shrink” the label to the bottle—are boasting a growth rate of 7 percent, com- pared with the overall label market, which is increasing at less than 4 percent annually. With global revenues reaching $3 billion, shrink sleeves are still less than 10 percent of the label and tag market; however, surging popularity with brand owners is being noticed. 50 FLeXO feBruary 2012 www.flexography.org