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FLEXO Magazine : February 2012
MCC uses high-definition, advanced screening technology with its flexo runs, ensuring optimal quality and allowing the printing method used to be solely a matter of run length. “ We are using a high-definition screening application on our jobs, which gives us a much smaller dot and delivers better qual- ity,” says Calvert. What it comes down to, says Calvert, “is giving our cus- tomers more options. We are able to do what makes sense economically, because there is little difference in terms of quality between UV flexo and gravure. Things like opacity, metallics, fluorescents and varnishes may determine which printing process we use. ’’ F lexography is often used for regional promotions, while gravure will be used for products with national distribution. QUICK TURNAROUNDS The combination of the new shrink sleeve software solu- tion with the high-definition flexography allows MCC to offer customers quick turnaround—a big selling point in today ’s market as brand owners look to get their products out on the market as quickly as possible. “One of our customers, Valvoline, a leading marketer, dis- tributor and producer of quality branded automotive products and services, was launching a new product and to meet Printed, still-to-be shrunk, sleeve. 58 FLEXO february 2012 www.flexography.org