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FLEXO Magazine : February 2012
Sunday, March 18 12:30pm - 2:45pm FOG’D 2012: Reality Flexo Session Chairs: Jean Jackson, Praxair Surface Technologies, Mark Mazur, DuPont Packaging Graphics & Mark Samworth, Esko See and compare real world print jobs that pit flexo against its competition—offset, gravure and even digital. Listen to telling perspectives of Consumer Product Companies such as Diageo, Kimberly Clark, and Tyson Foods, who will share their thoughts and experiences for each of the print processes. Additionally, Printron will address the unique challenges and opportunities of corrugated packaging and displays to match the brand requirements along with the packaging of the products they display or carry. Then we’ll switch over to the printer/converter realm where we’ll gather insight from some of the industry’s leading printers/converters like American Packaging, Label-Pak, Flexoprint, G3, and Worcester Envelope as they share their own thoughts and experiences on each process. This journey will have us reviewing real world production jobs from a print quality and consumer perspective. Find out if flexo prevails in terms of quality, repeatability and color accuracy! It did in 2001 when FTA sanctioned Project FOG. In 2012, can we expect repeat results? Attend this “can’t- miss” session to witness the impact of new press technologies, prepress practices and streamlined processes/controls. Measure flexo’s performance! Chart its and the printing/packaging/converting industry’s progress! Be there. 3:15pm - 5:15pm Emerging Trends & New Technologies Session Chairs: Malcolm Keif, California Polytechnic State University & Bill Whitfield, MPI Label Systems Flexo truly is the brand of choice for high quality, cost effective packaging, labels, and envelopes. But to remain competitive, flexo must strategically focus on smart technologies, coupled with strong business practices and proven workflows. Which trends will emerge to keep flexo growing, especially when other analog and digital processes target flexo markets? What do brand owners and converters need to know about consumer engagement through electronic-enabled packaging? Whether you are a technology fan or a business strategist, the Emerging Trends Session will help you navigate key trends related to flexo consumables, press technologies, and strategies for increasing consumer loyalty. Come learn about the key drivers destined to keep flexo as the “brand of choice.” Evolution of Metallic & Special Effect Pigments In the highly competitive packaging industry, brands require products that are packaged in ways that are tempting to the eye of the consumer. Achieving distinctive shelf appeal while maintaining cost savings can be difficult, especially when dealing with metallic decorations. Innovation in metallic pigment technology has opened doors to applications previously off limits. Scott Schultz will review the evolution of special effect pigments and look at the technical advances that allow them to achieve a high-end look that the brand owners desire. Scott Schultz, Eckart America Corporation Consumer Engagement: Electronic-Enabled Packaging Trends If you were a brand-owner and knew that the majority of your potential customer-base, no matter what age or gender, owned a smart phone, what could the possibilities pose for you to increase market share and create a differentiated product? Welcome to the “here and now”. The use of QR codes, Snap Tags, 13 sunday,March18