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FLEXO Magazine : April 2012
publisher’s ink 6 FleXO april 2012 www.flexography.org FTA TODaY BOARD OF DIRECTORS FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack BOARD OF TRUSTEES FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Color Resolutions International Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd. HD-ITR Flat Top Dot Seamless Sleeves High Definition Flexo Technical Partnerships OEC Graphics is not simply a source for prepress. We are your graphics provider, brand developer, technical expert, press-side troubleshooter, equipment consultant and your means to establish even stronger relationships with your customers. Our goal is to grow your business by becoming technical partners. Together we can educate and inspire your customer base to expand on the relationship, growing business together. LISTEN. CREATE. DELIVER. • 50% More Color Space • Press-Neutral Technology • Drive Quality & Productivity TAKE YOUR FLEXO TO THE HIGHEST LEVEL TAKE YOUR YOUR Y Let OEC Graphics... TAKE YOUR YOUR Y Let OEC Graphics... Let OEC Graphics... •• • your business by becoming technical partners. YOUR YOUR Y HIGHEST LEVEL Wisconsin . Chicago . California . Atlanta REQUEST A SAMPLE... call Marshall Hogenson at 612.280.8472 or email email@example.com oecgraphics.com cyan magenta yellow black Converter 2012 Ad 03.28.12 Productivity, Efficiency, Functionality...Flexo April already? INFO*FLEX closed a few days ago, and drupa is just days away. The print, packaging and converting world’s eyes are now focused on Dusseldorf, but its practitioners continue to comment on what they ’ve already taken in. What a year it’s been! We’ve seen and continue to see sold-out shows, stand-out exhibitions and continuous calls to action. We’ve marked and cel- ebrated the 30th Anniversary edition of INFO*FLEX and we’re poised to celebrate the 60th Anniversary Edition of drupa. People are talking about Forum and how it seized the opportunity to showcase consumer product company demands, apply them to actual commercial print production runs, lay results side-by-side and compare what is achieved on a flexo- graphic press to the output on offset, gravure and digital machines. The consensus among FTA members was, of course, “Flexo is packaging’s brand of choice!” With the point made in March, they expect it to be driven home in May. This is flexography ’s moment to shine and the whole world is watching. Flexo’s mis- sion: deliver added value, productivity, efficiency and functionality. Last month, we spent three or four full days discussing the intricacies. Next month the conversations stretch over two full weeks. In this issue, we take an in-depth look at what people talked about—Project FOG’D, Emerging Trends, Press Consum- ables, etc. —at FTA’s Annual Forum and INFO*FLEX Exhibition; then preview the technological breakthroughs that will likely launch several discussions at drupa. UNIVERSAL LANGUAGE Common themes abound. CPCs demand a commitment to brand expectations. That translates into globally consistent color standards, as well as “best-in-class” printing. Package buyers constantly cry out for “cheaper, faster, better and greener services.” They insist on sustainable efficiency and matching the print processes to their needs. “ No compromises,” is the caveat call all over the world. Vivid colors, sharp details and smooth vignettes have challenged printers and given rise to calls for process integration—namely color and asset management, cloud-based color communications, automated workflows, quality improvements and print standardization campaigns. Science, engineering and invention have become critical in building or simplifying man-and-machine interfaces that serve to optimize and control the print process, as well as streamline operations. This month’s portraits of Forum’s FOG’D and “One World, One drupa,” reassures us that consistent, accurate color is achievable. We’ve heard on-the-record testimony. • “Flexo is a single pass, roll to finished label, cost and time effective process.” • “Quality is equal to offset with significant cost and speed to market advan- tages.” • “Great for long and short runs! Unlike gravure, flexo accommodates frequent changes in design. ” The pictures, packages and results—I myself saw a number of jobs flash before my eyes, several being labeled “converting to flexo”—tell the story. Forum and INFO*FLEX set the stage. drupa will motivate us to go further, move faster, get bet- ter, and innovate every step of the way.