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FLEXO Magazine : April 2012
SnapTagsTM can be reproduced from EPS, AI, or PDF files. The logos should be dark and the background should be near white. The logo itself cannot be a circle. SnapTagsTM should only be reproduced on matte and flat surfaces and need to be accessible to consumers within 10 feet. Because of these restrictions, a QR code may be a better solution if a CPC wants to engage a consumer with a prod- uct produced on a filmic substrate wrapped on a bottle for instance. However, if the CPC can handle the reproduction prefer- ences for SnapTagsTM, the option of a pleasing-looking com- pany logo surrounded by a dark ring to attract consumers to engage with the product may be a great one. NFC The third technology is called Near Frequency Communica- tion (NFC). Unlike QR codes and SnapTagsTM, which require distance to read the codes with a mobile device, NFC uses touch or very close proximity to engage the consumer with mobile technology. This technology requires a mobile device to be NFC-enabled (typically part of newer smartphones), and the package or material to be read to have an NXP chip imbedded into it. One example currently in use is Google Wallet, which turns your mobile device into a wallet by allowing consumers to simply tap their phone at the cash register to pay for goods. ...c ontinued on page 68. www.flexography.org april 2012 FLEXO 35 A picture is worth 1,000 words. Leading Cleaning Technology 888.493.5396 • www.flexowashus.com FLEXO WASH CLEAN THEIR CLEAN A picture is worth 1,000 words. FLEXO WASH CLEAN THEIR CLEAN