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FLEXO Magazine : April 2012
...Pitman helps you produce the packaging. Packaging makes the product... Innovative packaging solutions from Pitman help keep you running at top performance. Pitman represents world-class manufacturers including Dupont, EskoArtwork, 3M and Toray. We provide nationwide coverage and experienced local technical packaging experts to help: • Integrate your systems and optimize production processes by reducing waste, turnaround time and inventory • Deliver higher quality, eye-catching packaging by using industry leading products and technologies • Increase productivity and efficiency by providing training and introducing innovative solutions From workflow, CtP platesetters, photopolymer plates, mounting tapes, anilox rolls, and print sleeves to ink and pressroom supplies, Pitman’s broad portfolio combined with outstanding support and technical expertise, will differentiate your company from the competition while growing your bottom line. Produce more powerful packaging messages. That’s what you get from Pitman. Contact us at: 800 526-5441 x2473 www.pitman.com • www.agfagraphics.com Exhibit categories will include prepress and premedia, print, postpress and paper converting, paper and substrates, inks and consumables, components and infrastructure, and services and software. Specific halls are dedicated to those subjects. In fact, the color-coded floorplan accompanying the list of flexo-focused exhibitors on page 48 and 49 links the hall with its assigned categories. Throughout all 19 exhibit halls printed products will shine. In the case of packaging, its diversity of roles as marketing communications vehicle, product protector, brand builder and scientific art form will be showcased. Flexographers will find packaging placed in the spotlight in these settings: the drupa Cube, drupa Innovation Park, Media Mundo Sustain- able Exhibit and U.S . Pavilion. PLANNERS ON PACKAGING Powerful growth is being predicted for packaging printing and converting, according to the drupa management team. “ With growing variety in package types in the industrialized West, and foods previously sold loose in emerging markets now being increasingly packaged, the number of printed packages is set to climb.” Packages have a variety of tasks to perform in protecting their contents, conveying important information, playing a promotional role at the point of sale and effectively communi- cating the brand image/identity. With that said, show plan- ners implied that several trends, evident today, are affecting market conditions. “Ever shorter product lifecycles give rise to printing on demand. Packages are produced to customer specification as required. This is done to reduce the cost of warehousing and logistics. Packages are produced at the latest possible moment in accordance with customers’ actual requirements. Late-stage customization like this permits comprehensive product trace- ability along the value chain,” drupa analysts maintained. Elaborating on the point, they noted, “Packages for bever- ages, fresh goods, fruit and vegetables regularly catch the eye in supermarkets. They are printed and finished in multiple cycles to reinforce corporate and brand identity. This is why brand name companies rely on shelf-ready packaging, con- stantly demanding such retail-friendly packaging for trans- port and presentation at the point of sale. For example, there is demand for higher-grade print finishing with hot and cold films, blind embossing, and hologram or relief films.” According to the experts, consumers’ brand loyalty is significantly higher for products that appeal to several senses via the package and thus embrace multi-sensory principles. Consumer product companies prefer the combination of several elements, namely balanced package shapes and recognizable design, carefully selected materials and a variety of finishing processes. “ Special effects using gold and silver colors, relief or spot and scented varnishes, and partial flocking are deliberately employed.” They later indicated, “Brand name companies are attaching increasing importance to sustainable and ecologically safe materials – certified adhesives, varnishes, inks, toners, papers, cards and boards. ” Analysts pointed out that management consultants advise brand owners to adopt a well-considered strategy for improving package sustainability. Migration of chemicals may put the consumer’s health at risk. CPCs, they said, should insist on reductions in the weight and volume of packages, use of certified and ecologically beneficial raw ma- terials, recycling and the offsetting of carbon emissions. HALLS & HIGHLIGHTS “ When you attend a major trade show, you want to discover what’s new—what is the ‘buzz?’ At drupa, the innovation park Dusseldorf and drupa are forever linked and described as “Print’s World’s Fair.” It’s been that way for 60 years, as photos of both show and city illustrate. Photos: Messe Dusselforf. 40 FLEXO aPrIl 2012 www.flexography.org