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FLEXO Magazine : April 2012
most immediate opportunity for making positive changes at the plant following drupa. ” Manuel Mataré, project director of drupa 2012, stated, “T he Innovation Park will be the focus of attention for impulse- generating innovations and the latest top themes in the digital printing sector and media industry. Here, particularly young start-up’s and key sector players with groundbreaking solu- tions and applications have the opportunity to present their ideas for tomorrow ’s markets. “In the past, the focal point was technical innovation. Today, we are placing the focus on the connection between content, technology and business models,” Mataré continued. The drupa Innovation Park will occupy more than 33,000 sq. ft. of exhibit space in Hall 7.0 and will be structured into nine exhibition segments. Print Automation Park—Process optimization and the best possible efficiency in the print process will be stressed. Plan- ning or scheduling systems, shop-floor management systems and MIS systems that work in connection with JDF and server applications will count as key attractions. Asset Management Park—From database to paper or any other medium, the systematic management and use of digital content and documents will be explained. Dynamic Publishing Park—Strategies and solutions for multi-channel publishing will be presented. Applications for print and web, web-to-print, print-to-web, print on demand will be addressed. Print Meets Mobile Park—Applications for mobile de- vices such as mobile tagging, QR codes and augmented reality will be shown, linking the future of print with mobile communication. Digital Imaging Park—Innovations for stunning digital im- ages are promised. Marketing Solutions Park—Tools for targeted communi- cation, ranging from campaign management and transac- tional advertising to white space marketing will comprise this exhibit. Print Product Innovation Park—Innovative print products, from print finishing solutions to secure printing will be displayed. Printed Electronics / Functional Printing Park—The theme is print as process engi- neering. Green Printing Park—Sustainable print production. Mataré stated, “In 2012, we merge the drupa Cube and the drupa Innovation Park concep- tually and physically. The drupa Cube will be located in hall 7A, next to the drupa Innovation Park in Hall 7.0 . Conferences held every morn- ing will cover a different theme daily, including a Packaging Day (May 4), Magazine Day, Book Day, Dialogue Marketing Day and Corporate Communication Day. The program of activities aimed at specific target groups will be en- hanced by current topics such as Green Print- ing, Functional Printing, and “Social Media. ” Turning to one other major attraction of drupa 2012, Mataré said, “The sustainable production of media is a sign of re- sponsible behavior, at the same time it is both a future model and an innovation motor. For this reason, it is important to us that the topic of sustainability is an integral part of this year ’s event. With the title of “Media Mundo @ drupa,” a special exhibit on sustainability is planned.” Going into exact details, he explained, “In some 2,100 sq. ft. of exhibit space, information, live discussions and excit- ing presentations from experts and industry players will be offered during the two weeks of the trade fair. All of this will be complemented by an alternating themed exhibit, at which nu- merous partners of the Media Mundo initiative will inform and inspire. The range of topics of this special exhibit will include all of the relevant aspects of sustainability in the printing and paper sectors: • Sustainable forestry and paper • Energy, energy efficiency and climatic change • Recycling and material efficiency • Process optimization and sustainable corporate manage- ment • Sustainable product design • Print as a social medium “Special attention will be on dialogue and participation,” Mataré promised. “For example, the lectures will be streamed live on the Internet and questions can be posted in real-time to the speakers using Chat and Twitter functions - completely encompassing the motto of ‘One World – One drupa. ’” n Editor’s Note: Flexo’s presence in the drupa exhibit halls is profiled on page 46 and 47. News and notes on new product introductions, modern-day technological advancements, product line extensions and other relevant supplier related initiatives is folded into our drupa dish feature appearing on pages 50 to 66. 44 FLEXO april 2012 www.flexography.org