by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : May 2012
Plants & Processes Cloud-Based Color Sharing correcting color and Grayscales — From the cloud By Jan De roeck Packaging consists of a multiple of components. A prod- uct can come in a pouch, a labeled bottle, and a fold- ing carton, shipped in a corrugated container, placed on an end-aisle display and promoted within a brochure. It is well known that the brand owner has one thing in mind when it comes to color: consistency. The accurate colors in brand execution, no matter what substrate or print process, or when it was printed, all have to match. This is no surprise. Market research has repeatedly reveals that consumers use the color and shape of a package to recognize the brand and select the products they want while shopping. That is why brand owners are so concerned about an accurate representation of their brand colors. But how, with a large amount of variation depending on the print process and with a designer who has no idea what the end job will look like, is color consistency accomplished? Cloud Collaboration • This new service allows the entire supply chain to work with an accurate color target before a job goes to the press • Brand owners can define the DNA of their brand colors and push them onto the cloud so that they can promote and communicate them to the designers • The spot color profiles are digital, full spectral read- ings for each color as it was printed • The technology makes it possible for the designer to obtain an accurate preview of what the packaging looks like • Trade shops and converters can assess the achiev- able colors and advise brand owners on the opti- mized color matching on all kinds of substrates www.flexography.org may 2012 FLEXO 61