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FLEXO Magazine : January 2008
JANUARY 20 WAL-MART: SCORECARD UPDATE Global Market Study Brand Protection 10-Color Printing FTA HEADQUARTERS & FLEXO EDITORIAL, ADVERTISING, SUBSCRIBER SERVICES 900 Marconi Avenue Ronkonkoma, NY 11779-7212 Phone: 631-737-6020 Fax: 631-737-6813 PUBLISHER Robert Moran, ext. 17 firstname.lastname@example.org MANAGING EDITOR Christian R. Bonawandt, ext. 31 email@example.com DIRECTOR OF BUSINESS DEVELOPMENT Jay Kaible, ext. 20 firstname.lastname@example.org DIGITAL DESIGN & PRODUCTION Red Flag Media www.redflagmedia.com FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2008. All rights reserved. Subscriptions: 1 year: $55 U.S./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S./$10 foreign. Periodicals postage rates paid at Ronkonkoma, NY 11779, and at additional mailing offices. POSTMASTER: Send address changes to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212, USA. Printed in USA. Publications Mail Sales Agreement No. 1558153. FLEXO® Magazine is the official journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance flexographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA. JANUARY 2008 VOLUME 33, NO. 1 In This Issue FLEXO kicks off 2008 with a fresh new look and an issue jam-packed with information. In our cover story (16), inside sources from Wal-Mart Stores Inc. talk about the infamous Scorecard. We also look at the newest trends in narrow-web (22). Be sure to check out not one but two comparisons of flexo to offset technologies (36 & 50). Flat-top dots are revisited, this time from the corrugated perspective. And Clemson University professor Dr. Nona Woolbright examines the next generation in the graphic arts workforce. FTA TODAY 04 Publisher's Ink 08 FTA Today 66 Engaging Ideas EDUCATION 60 CPCC: Building the Foundation Christian R. Bonawandt For many in the Charlotte- Mecklenburg area, Central Piedmont Community College is a key first step to a career in flexography. INDUSTRY INDICATORS 10 Pressing Issues 14 North American Flexo A new study by Pira International examines the local and global market. 16 Score Card, Metrics: Talk of 2008 Wal-Mart's February deadline for its Sustainability Scorecard is right around the corner. 18 Package Defines Market Opportunities Retail expert Roger Wagner discusses the package's influence on product performance. 20 Data, Printing and Games In this drupa 2008 preview, the author examines trends in security printing and data handling. norbert sauermann TECHNOLOGIES & TECHNIQUES LABELS 22 Change on the Horizon A look at what's new in narrow-web tech. cheryl caudill CORRUGATED 24 Hip to Be Flat Flat-top dots have been found to have a positive influence on print quality in direct-print corrugated. david price LABELS 36 A Happy Marriage? Flexo and offset continue to borrow ideas from each other, as well as co-exist on the same press. chris davis ANILOX 36 Impact of New Anilox Engraving A report of narrow-web print trials conducted using the latest ceramic anilox engraving technology. alexander james BEGINNER FLEXOGRAPHER 42 Making Superior Plates Every Time Flat-top dots have been found to have a positive influence on print quality in direct-print corrugated. malcolm g. keif PLANTS & PROCESSES P'S & Q'S: 46 Sustainability First Steps Phyllis Kerr of Global Packaging dis- cusses her firm's trek on the road to sustainable flexo printing. FLEXIBLE PACKAGING 48 A Perfect 10 Larsen Converting learns the value of 10-deck printing. susan stansbury CARTONS 50 In-Line Flexo for Folding Cartons A cost and quality comparison to offset. michael r. pfaff HUMAN RESOURCES 54 The Y-Generation The new and upcoming workforce is a different breed of employee whose unique mentality and skills must be harnessed. dr. nona woolbright 48