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FLEXO Magazine : June 2012
publisher’s ink Our World, Our drupa Fast, efficient, reliable—that’s the persona that flexo took on at drupa 2012. The process billed itself as intricate, yet adaptable to ever-changing demand. It was described to many and seen by many as the most practical choice for short-run, medium run and large-run packaging jobs. Practitioners rightly so, proclaimed flexo to be, “packaging’s print process of choice.” Too bad they didn’t do it a little more publicly. drupa is taking notice of packag- ing’s place in the worldwide print community and touting it as the single most sig- nificant market segment ripe for growth. FTA members, therefore, need to make no secret of the fact that, you can’t mention package production and printing without saying “flexo. ” At drupa 2012, flexo made its presence known on multiple booths/stands spread throughout some 16 or 17 halls, but it was largely omitted from the central amphi- theater, where it deserved to share the spotlight in venues like the drupa cube and innovation park. Found everywhere, flexo illustrated the point that it’s a factor to be reckoned with. Its newest presses hummed and racked up an impressive number of orders. While digital is obviously looking to infiltrate the packaging market, it won’t displace flexo. Flexographers maintain that flexo and digital can exist, side-by-side in the same plant, complement each other, boost productivity and maximize efficiency. That story deserves to be told. The blueprint should be shared from countless podiums. At times we hear a murmur, but the topic deserves a shout out. One story didn’t get articulated at drupa; but we succeeded in identifying another highly relevant and important scoop in the flexo world. Chronicled on page 46, it comes down to this thought, expressed in Dusseldorf by printing equipment special- ists: “Everyone knows that we can build machines that print fast. Everyone is on- board with the fact that, automation has reduced setup times, increased operating speed, trimmed waste and improved quality. Our mission is to help operators print better packages, hone their skills and become models of efficiency.” We learned that flexographers are proud of their status as catalysts for change. They are embracing successful business models that incorporate multi-process, modular presses to better control workflow and printing schedules. They are on a constant quest for simplicity, accuracy and repeatability and stand intent on chang- ing the game, maximizing flexibility and managing color on the run. Precision is critical to their enterprise and collaborative offerings are having a definite impact on color control and digital plate production. Next gen platesetters are producing multiple dot shapes and sizes simultaneously, and even the anilox roll and doctor blade are being specified and customized to afford the best controls possible. That’s our world at our drupa. 14 FleXO june 2012 www.flexography.org FTA TODAY BOARD OF DIRECTORS FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack BOARD OF TRUSTEES FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Color Resolutions International Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd.