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FLEXO Magazine : June 2012
Connect With Us 2420theDiffe rence! Experience New ESKO Digital Imager Simplifies the Transition to a Digital Workflow Available from: 866.282.7697 fx: 800.223.6869 www.AndVre.com info@AndVre.com It’s the right size with the right features at the right price! Anderson & Vreeland worked with the narrow web industry and ESKO to develop this entry-level digital imaging system offering all the benefits of digital plates without the cost of unnecessary features. This small footprint CDI is designed to match entry- level production needs and expand your capabilities as your business grows. The CDI Spark 2420 images a full size 24"x20" plate in 23 minutes at 2540ppi and is capable of screen rulings up to 200lpi. Best of all, it’s backed by A&V. Put our 50 years of flexo experience to work for you. flexodaily.com fb.com/ andvre twitter.com/ andvre linkd.in/ AndVre youtube.com/ andersonvreeland gplus.to/ andvre See us at Labelexpo Stand 929 AV_9647_new_2420_ad.indd 1 5/23/12 8:20:40 AM have joined each week. Currently, there are more than 4,700 people subscribed to the site. FTA also has subgroups of its LinkedIn site to provide com- munications among members with specific interests. These groups include FTA Southeast Networking Group, FTA Great Lakes Networking Group, FTA Western NY/Ontario Network- ing Group, FTA Cincinnati Networking Group, and Sustain- able Green Printing for Flexo Printers. These groups have also been growing steadily with information about upcoming events being held in the area, job postings and discussions. With the number of widely used social media options avail- able, it was important to determine which one(s) are being most used to communicate among individuals and compa- nies within the flexographic printing industry. FTA polled its members and received 255 responses to the survey. Trends were quite apparent. Admittedly, there were some broadly varied opinions on the overall use of social media. The results of the survey showed that respondents repre- sented all segments of the FTA membership: Printers repre- sented just about 40 percent; suppliers were approximately 30 percent; and 12 percent is made up of prepress providers. The age distribution of the respondents indicated that almost 85 percent of FTA members are 36 to 65 years old with the mode occurring in the 46-55 year old age bracket. More than 50 percent of FTA members indicated that they were in a management role. Almost 20 percent considered themselves executives and about 10 percent being in produc- tion or education. Students, retirees and “others” made up the remainder. Members were questioned about their current use of LinkedIn, Facebook, Twitter and Google+. According to the data, 80 percent use LinkedIn; 65 percent use Facebook; 50 percent use Google+; and 21 percent use Twitter. About 66 percent use LinkedIn for business information exchange and 61 percent use Facebook for personal communications. According to the survey, nearly 45 percent of FTA members are now subscribed to FTA’s LinkedIn site. But, one of the objectives of the survey was to determine whether FTA should utilize other social media besides LinkedIn. Members were asked whether they “ won’t use,” “might use” or “definitely use” the four social media sites. What stood out most is that more than 70 percent said they wouldn’t use Twitter. LinkedIn received the most favorable responses to “definitely ” and “might” use. The different social media preferences were analyzed based on age of respondent. Although the sample size of the 18 to 26 year old group was relatively small, only 28.6 percent of them wouldn’t use Twitter and more than 71 percent might or would definitely use that platform to communicate. People are accessing social media sites from home, work and on their mobile devices. More than 73 percent access social media at work, 86 percent at home and 57 percent at home and work. Some companies may have restrictions on using social media during work hours or even block sites. But, with home computers, laptops, smart phones, iPads, etc., social media is accessible 24/7. And, as they are all opt-in www.flexography.org june 2012 FLEXO 25