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FLEXO Magazine : July 2012
publisher’s ink Design Brief Create electronic files. ” “Enhance quality.” “Speed manufacturing. ” “Minimize cost.” “ Meet customer expectations.” “Bring brand imagery to life.” Tall orders, yes; but when talking about flexography, they list out as daily occur- rences as well. Navigating design to delivery is no longer the challenge that it once was. Flexog- raphers today are embracing new tools to simplify the process, control the outcome and standardize results. Thanks to innovative thinking, application of scientific principles, reliance on statistical process controls and adoption of continuously improving technologies; cutting edge packages are being printed and produced economically, efficiently, consistently, repeatedly and in record time too. The story unfolds on the pages of this issue. Cartons, pouches, containers, labels and flexibles that we see on store shelves are vibrant in color and detailed in design. That’s no coincidence. Careful planning, close communications, exacting reference points and automated workflows are re- sponsible for cleanly and quickly transitioning an electronic file and all its elements to print (page 50). Color remains the critical component and its strategic use is paramount to suc- cess. When it comes to maintaining the vitality of images, the quality of logos and the graphical intricacies of certain brand colors, several ideas are taking hold. Among the tactics being deployed: expanded color gamut printing, fixed palette printing, multi-channel profiling; as well as spot color reduction, color standardiza- tion, color streamlining or color simplification. The practices equate to identifying, developing and implementing an alternative to spot color and its placement. Anyone who was at FTA’s 2012 Annual Forum will recall that the ECG Printing session was a true launch pad for conversation and query; so much so that in this issue’s Forum Flashback installment, four panelists delve deeper into the practice, its prerequisites and its implications (page 20). Partnering with your pre-media service provider—a FTA member locator opens from the inside front cover—in making good color decisions (page 38) is smart busi- ness. Adhering to instructions on guiding the creative team (page 62) and heeding the necessary call to design with print specs in mind (page 46) are also in your best interest. These days it’s essential to be well versed in smart design, as well as the technologies and tools that make it possible. Best estimates indicate that some 15 percent of all packaging is printed ECG. The concept entails mixing color at the printing press, not in the inkroom. Since it’s no secret that one early advocate, a large personal hygiene CPC, estimates that ap- plying ECG to its packaging can generate annual dollar savings stretching into the multi- , m ulti millions; we’ll (FQC) be studying it, we’ll (FLEXO) be writing about it and you’ll (printers and pre-media service companies) be utilizing it and hearing other CPCs insist on its application for years and years to come. In this field, who would expect anything less? BOBST NORTH AMERICA 146 Harrison Avenue, Roseland, NJ 07068-1294 Tel: 888-226-8800 www.bobst.com THERE’S AT LEAST SEVEN REASONS WHY YOU’VE NEVER SEEN A PRESS ANYTHING LIKE THE NEW 20SIX. Intelligent Design. Intelligent Economics. 1. Outstanding Productivity Across All Run Lengths The new 20SIX brings new efficiencies to short as well as long press runs. 2. Fastest Change-Overs With smartGPSTM all registration and impression set-up is done off-line to maximize efficiency and minimize the time for job change-overs. 3. Customizable to Specific Requirements The 20SIX is adaptable to a variety of configurations now and later as your requirements change. 4. New Concepts in Dryer Design Enhanced dryer performance throughout for superior results and less residual solvent. 5. New CI Section Design The newly designed press section delivers unrivaled dimensional accuracy and the highest register precision using temperature control and compensation. 6. Revolutionary Operator Control System A new and intuitive interface for greater efficiency including next job set-up while running. 7. New smartCOLTM Off-line Proofer For perfect color matching, waste elimination and increased press up-time. Bobst-20SIX Feaures Ad_Layout 1 5/11/12 4:32 PM Page 1 “ 14 FleXO july 2012 www.flexography.org FTA TODAy BOARD OF DIRECTORS FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack BOARD OF TRUSTEES FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association Larry Claton John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Color Resolutions International Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd.