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FLEXO Magazine : July 2012
and even creating a version of their branded colors made from that set? FRIMMING: There is high demand for an industry standard for ECG colors. I see some printers creating and manag- ing their own set, along with CPCs as a way to differentiate themselves in the marketplace. Unfortunately, this can cause more work for the supply chain and the result is higher cost. Each com- pany in the value chain can still offer exceptional service, support and execu- tion, even with a standard set of colors. FLEXO: What kinds of changes do you wind up making to artwork to facilitate color simplification? FRIMMING: ECG conversions have the same “print feasibility ” concerns, and in some cases, more. Typical “ watch- outs” would be small, multicolor build copy/artwork. These type of builds need nearly perfect registration, so not to adversely affect the visual assessment and brand equity. The goal is to have as many one- and two-color builds as possible; three- and four- color only when color is critical and the process is capable. Production artist and preme- dia suppliers/departments can build functionality into the artwork, as well as modifying small aspects of the art to help with misregistration. New press plate and press technology certainly serves to increase the capabil- ity of the process and a thorough press characterization and process audit will determine the specification limits. I have worked with print suppliers and converters for many different CPCs where they only print ECG. From a brand perspective, this can cause extra work for the value chain to maintain brand execution across different print processes, package structures and geographic regions. If a package struc- ture type is segregated to single print location or region, this assists in cost management when executing brand equity management. In other words, if a converter can increase the volume on a press for a particular ECG ink set, then a CPC and the converter can better leverage the efficiencies that ECG can bring to the process. FLEXO: Is the palette for simplification set, or fixed, or can a new piece of art have its own palette? FRIMMING: In my experience, simplifi- cation palettes are usually set as brand specific palettes. Remember, the goal of simplification is to take the total number of colors used by a brand, or CPC and www.flexography.org july 2012 FLEXO 21