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FLEXO Magazine : July 2012
sequences for long-term print consistency. Because expanded gamut printing elimi- nates the need for spot colors, it also eliminates the use of ink draw- downs in accordance. To help designers make good color decisions, many prepress providers create swatch books for the designer and CPC. SMART DESIGN Designers should recognize that the tradi- tional methods for design don’t always apply with expanded gamut. With an unlimited palette of colors to choose from, many new opportunities for creating tints and gra- dations, designers should look for ways to maximize the visual impact of their label or package: avoid large areas of flat color, choose bright and bold images that can benefit from increased chroma, and stay away from builds of color in small areas. n About the Author: Tyler Mills is special projects manager for Cyber Graphics, Memphis, TN. He graduated from Clemson University in 2006 with a degree in Graphic Communica- tions. He’s led a number of internal projects around quality management, workflow optimization, scheduling and color profiling, and he currently manages the organization’s sus- tainability objectives. Cyber Graphics is a privately owned trade shop, serving the pre-media and media needs of customers worldwide by blending design creativity and skillful expertise with the technological requirements of flexographic printing. Special- ties range from creative design and digital photography to food styling, production art, color management, workflow, platemaking and laser engraving. Cyber Graphics has suc- cessfully executed over 3,000 packages across many regional and private label brands using their CyberXtendTM expanded gamut system. * Drastically reduced sleeve cost * Press speeds in excess of 1700 fpm * Unparalleled flexographic print quality * Unmatched ink transfer and densities * 175 Line Screen * 2 - 6 times the longevity of a polymer * Fastest in the round imaging, period! * Excellent registration Carey Color Inc. Sharon Center, Ohio, USA 330-239-1835 800-555-3142 Gary Moravcik, President & CEO Kodak Flexcel Direct Imager = Dr. Douglas J. Edwards (Kodak) & Gary Moravcik (Carey Color) at Drupa (President) Digital, Packaging & Functional Printing (President & CEO) Emma Schlotthauer (Kodak) & Gary Moravcik (Carey Color) at Drupa (Marketing Manager) Packaging S olutions GC WW Packaging Products www.careyweb.com C M Y CM MY CY CMY K CAREY_FLEXO_AD.pdf 1 5/31/12 3:54 PM www.flexography.org july 2012 FLEXO 43 Hank Garbuzinski and Allison Franke compare a Pantone swatch book to a custom-created expanded gamut swatch book using seven color builds instead of spot colors.