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FLEXO Magazine : July 2012
Plants & Processes Americas_teaser_2012_M_Flexo_mag_Layout 1 22/03/2012 14:39 Page 1 Brand Image is Everything! G7® Master Program Qualifies Quality, consistency & control standards By richard Black While other printing companies can afford to wait for the industry to set quality standards, leaders blaze the trail by staying ahead of the trends. For many years now, WS Packaging Group has focused its color management process on doing things by the numbers. Hav- ing long proven that it can turn out high-quality printing and packaging products to some of the biggest brand names in the world for more than 45 years, pressroom teams in 18 loca- tions are focused on precise process controls. But, in a world where brand image is everything, many companies require standardized assurances from their print vendors. As the continuity of printed brand images continue to be one of the highest priorities for some of the biggest household brands in the world, the G7® Master Program qualification for flexographic printers is fast becoming a de- sirable vendor certification. Such was the case for one of WS Packaging’s customers. “ In my opinion, it’s just a matter of time before G7 qualification is a requirement,” said Tom Grovogel, corpo- rate director of graphic services, WS Packaging. “ With so many consumer products companies using a variety of printing processes across their brand management, the trend is definitely head- ing this way. “ Fortunately, we’ve fo- cused on executing high- ly precise print measure- ments and monitoring for a number of years in our pressrooms,” Grovogel added. “ We also have attained G7 Master Program qualification in one of our offset plants, so it’s nothing new for us. However, at this particular plant, the G7 Master Program qualification to meet the requirements for this customer does add value with the measuring of the neutral gray balance. It’s a bit of a different approach in what we measure and the target numbers, but it helps us continue to stay on the same page in terms of quality and consistency.” A STRONG FOUNDATION The G7 Master Program qualification process requires the participation of a G7 Expert. All Printing Resources (APR) has been a trusted supplier and color manage- ment consulting resource for WS Packaging for some time. The APR G7 Expert, Catherine Haynes, assisted WS Packag- ing in attaining its G7 Master Program qualification. During a three-day on-site engagement, Haynes worked with the pressroom team to es- tablish a baseline, run spectral and density analysis to create correction curves to match the G7 target neutral print density curve and gray balance, help direct graphic file adjustments, then submit validation runs. “Even though we’ve been putting gray scale patches on every job we’ve printed for many years now, it’s always been more of a visual tool for us,” Grovogel said. “Now with G7 practices implemented, we are required to measure it, so it’s a different strategy than what we’ve typically measured in the past. Our pressroom team understands color and process management because we’ve been doing it for so long, so it will be a relatively easy adjustment.” n About the Author: Richard Black is director, digital solutions at All Printing Resources, Inc. He has been involved with the printing and publishing industry for more than 30 years. Black’s focus is on customer support and product develop- ment in the areas of color management, digital proofing, workflow and CTP solutions for flexo. For more information contact at him at 847-913-5983 or email@example.com. ADDING VALUE The G7 Master Program qualification has helped WS Packaging: • Meet the color management requirements of one of its largest customers • Reassure customers that its flexo printing will continue to visually match the offset output • Put a defined, measurable and repeatable gray balance pressroom process in place • Reinforce and enhance existing process controls Photos: Ws Packaging. 56 FLEXO july 2012 www.flexography.org