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FLEXO Magazine : July 2012
for each segment of the Packaging Workflow and recognizing the attributes of the flexographic printing process to defining the type and design elements, document structure and file formats, . Each aspect of the flexographic printing process is described with tips for the designer to create remarkable packages that can be reproduced reliably across multiple, global resources. DESIGNER’S RESPONSIBILITIES According to the FIRST Design Guide, the designer is responsible for understanding the capability of the printing/ converting process by collaborating with the prepress pro- vider and printer. Based on the print capability, the designer must provide a design concept that will enable the printer to meet the expectations of the client. By engaging production partners early in the process, they can advise creative teams about the newest technologies and special techniques that will finetune designs and bring brand imagery to life. The creative team is also responsible for: • Establishing a basic color scheme and color palette before final files are sent to production • Checking all copy for spelling and kerning • Treating common elements and logos consistently in the layout • Building all copy and vector-based elements in accor- dance with the specifications of the print provider REQUIRED MATERIAL To spark the creative process and ignite the design team’s imagination, FIRST provides a list of material and information needed to begin: 1. Template or Die Drawing: A die drawing or template (supplied by the client, prepress provider or printer) must include bleeds, glue areas, live areas and dimen- sions. Other information may also be on the template (die number, size, count number, etc.) that the designer should reference in the digital file 2. Production information gathered by the design team such as the substrate, number of ink colors, and whether the specified color is a spot or process color build should be documented in the digital file 3. Client specifications 4. Design Brief 5. Brand and corporate art guidelines 6. Legal and government regulations PRINT SUBSTRATE A sample of the print substrate should be included at project initiation, since its whiteness, color and texture will influence the design. Printing on foil or colored paper, or printing on white behind the graphics will impact the printed color gamut. White ink can appear darker and typically less opaque than white paper or film. Also, some packaging sub- strates will have different color properties when printed. For example, some paper will inconsistently absorb ink, produc- ing a muddier image. www.flexography.org july 2012 FLEXO 63