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FLEXO Magazine : August 2012
Plants & Processes Pazazz Label Fills A Void small Digital system Handles short run, custom cut labels By Mark Vanover As flexo becomes more efficient for smaller than traditional runs, and digital print demonstrates that it can be economical for some larger print jobs, one important detail remains — what to do with those really small runs, for which digital was supposed to be the answer? This is intrinsically valid for label printing where demand from brand owners can cover projects like prototypes and test markets. Such shops sometimes cater to small runs for smaller companies who prefer not to hold extensive inventories. And they also print specialized labels for larger, durable goods. For label production, what has sprung up in response is a class of digital label systems that not only resolves the issue of quality, economic printing, but also offers customized cutting without the use of dies. And, these systems are surprisingly Print, Laminate, Cut • Funky shapes, small quantities inspire action • Traditional flexo printer adds new dimension to services • Internal business model complements existing capabilities • Digital label system resolves the issue of quality, economic printing, also offers customized cutting without the use of dies • Small footprint system is capable of being used in either an office or production environment • Short run projects cover 10, 20 or a few hundred pieces shawn Werbitt, president, Pazazz labels, stands beside the digital printer utilized for the smallest of jobs. 78 FLEXO august 2012 www.flexography.org Press Buyer’s Guide