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FLEXO Magazine : August 2012
inexpensive. Users are reporting cost efficient label projects up to 1,000 linear feet. CONTROL & CONSISTENCY One company that certainly has an array of high volume systems is Pazazz Label, Quebec, Canada. However, it found that a small label system could fulfill a helpful niche and bet- ter equip it to deal with funky shapes in smaller runs. Founded in 1992, Pazazz specializes in UV and convention- al offset printing up to 56-in. , digital printing, flexo and digital labels, packaging, wide format and mobile solutions. Pazazz produces labels for a wide range of industries, from pack- aged goods and nutraceuticals to consumer durables and entertainment, to automotive, retail and prototyping. Pazazz, a member of Flexographic Technical Association, is a certified G7 Master Printer. It also holds FSC, PEFC and SFI certifications and promotes UV inks that are volatile organic compound (VOC)-free. Pazazz Labels offers the latest advances in flexographic and digital label production. Its self-adhesive and pressure- sensitive labels provide absolute color control, consistency and print resolution with an option for variable data printing and finishing. Its production facilities are equipped with complete studio and prepress departments, five-color and eight-color presses, an HP Indigo 4500 digital press, and an ABG Digicon specializing in die cutting and superior quality control. Pazazz Labels also offers fulfillment, packaging services, and inventory management to ensure timely delivery of printed materials. By offering the convenience of printing and fulfillment services all under one roof, Pazazz allows for an efficient flow from the beginning to the end of any project. NEW NICHE “ While we could handle virtually any job, we started finding a growing demand among our customers and prospects for labels with funky shapes and in smaller runs,” remembers Shawn Werbitt, president, Pazazz Labels. “ Instead of passing on these jobs, we decided to look at the possibility of creating a different business model inside of our company — a way to complement our existing business.” There is a demand for short run projects of a few hundred pieces, and there is also a demand for extremely short runs of 10-20 units to get a new product to market. Once a test product is approved, the project has the potential to graduate to larger runs on the Indigo or flexo presses. The new demand for these jobs led Pazazz Labels to look into smaller digital label systems. The company was basically looking for a piece of equipment to both print and diecut. “T here were lots of inkjet printers,” remembers Werbitt, “but they left us with the dilemma of what to do with the diecutting. ” After an October 2011 review, Pazazz Labels selected Allen Datagraph’s i-Tech AXXIS Digital Label System that prints — www.flexography.org august 2012 FLEXO 79 Booth 1629