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FLEXO Magazine : August 2012
www.flexography.org Tag&Label Materials FoldingCarton/FlexiblePackagingPressComponents/AccessoriesDigitalPrintingGraphicDesign/PrepressProcessControl Fle x o Printing 3 31 A Gold Mine of Solutions April 29–30, 2013 San Diego, CA Did you hear the buzz on the INFO*FLEX 2012 show floor? Packaging printers and converters are going to San Diego in 2013. Period. Make a statement. Meet the right people. A 10’ x 10’ turnkey booth package is just $2,950. Contact Jay Kaible at 631-737-6020. Now80%sold and laminates and cuts. And, as Werbitt notes, “It was competitively priced and offered excellent options.” The small footprint system, capable of being used in either an office or production environ- ment, consists of a high-resolution roll- to-roll CMYK print engine capable of printing on a variety of substrates from four inches to 8.5 -in. wide and a finisher that laminates, integrates digital die- less cutting from any shape designed in Adobe Illustrator or Corel Draw, strips, slits and rewinds to finished label rolls. “T he small digital label system is a good solution. The quality is solid. The ramp up took a little time to get up to speed, but it came through with flying colors,” comments Werbitt. “ I like the ease of it. Once the operator sets a file, the system runs by itself. We occasion- ally look at the cutting to make sure that the tension is correct to assure the lamination is good and the waste strips away 100 percent.” Pazazz Labels did some testing re- cently against other presses. “ T he qual- ity was superb,” notes Werbitt. “Process images were terrific, and they held the details exceptionally well. The cutting works out well from an Illustrator file. ” Only a small portion of Pazazz Label’s work is done on the small run digital la- bel system. However, when you think of all the high volume work Pazazz Labels does, it’s more jobs than you’d think. It has also increased the customer base, picking up new business, even for larger jobs, after fulfilling a requirement for the smaller ones. ADDED DIMENSION “As an example, we have a project that utilizes a 2.5-in. triangle consisting of two labels per SKU. The customer typically orders and sends design files for 40-60 SKUs — labels for the front and back of a product. Previously the client was ordering them individually and they were being printed separately on individual rolls. “Now, with our new small run digital label system, we print these labels in sets, so brand owners cannot misplace them,” mentions Werbitt. “It’s more ef- ficient and it facilitates the customer ’s production and the firm is able to keep track of inventory. The orders keep on coming in. It order labels on Friday, and we deliver them the following week,” says Werbitt. The option of cutting any shape without investing in a die is an excel- lent solution for small run digital jobs. It has added a new dimension to Pazazz Labels. “After 25 years in the industry I’ve seen digital label and die cutting systems evolve,” concludes Werbitt. “Our investment in a small run digital label system — one that prints and also laminates and cuts — has definitely been an asset to our company.” n About the Author: Mark Vanover is vice president, sales and marketing, Allen Datagraph Systems, Inc. Two samples of work produced on the small digital label system in place at Pazazz Label. Werbitt at the finishing unit, where lamination and digital diecutting are performed. 80 FLEXO augusT 2012 www.flexography.org