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FLEXO Magazine : February 2008
PLANTS & PROCESSES PREPRESS 50 FLEXO FEBRUARY 2008 www.flexography.org The path to sustainability requires all flexographic print- ers/converters to look not just at their own processes and practices, but those of their suppliers as well. But what about the prepress provider? Is it necessary for a tradeshop to utilize sustainable processes? Can a prepress provider be consid- ered "sustainable?" If the answer were "no" to either of those questions, this would have been a short article. The truth of the matter is most trade- shops are poised for easy integration of sustainable practices. Some have been doing it for years without actually applying the term "sustainability" to the policies and procedures. The question then becomes, "How does a prepress firm achieve sustainability?" To answer this, FLEXO turned to experts at Schawk Inc., a global premedia provider and an early adopter of sustainable practices. PUSHING PAPER "We approach sustainability in two ways," said Patti Soldavini, director of corporate marketing for Anthem Worldwide, a Schawk strategic design company. "One is our internal practices and what we do to achieve sustainability. The other is what we are doing to help our clients achieve internal sustainability." Tim Rose, vice president of strategic innovation initiatives at Schawk broke the first point down into two parts. "We can ad- dress the administrative function of prepress and the production function. In the administrative area, we challenge every single piece of paper that we output. In other words, creating hard cop- ies of the order, multiple proofs to mark up, we challenge all of that. Even with invoicing, if we can eliminate paper invoices, then that is our goal---to eliminate paper. We are doing this by value- stream mapping." Sustainable Prepress It's Achievable, And Here's How By Christian R. Bonawandt