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FLEXO Magazine : September 2012
publisher’s ink Report Card Measurements, metrics, market demographics—it seems that they are the story of my professional life. Flexographic Technical Association, as well as its programs and principles, are founded on statistical processes, account- ability and controls. Members hold the organization to its charter. Strategic plans are formulated from what the membership at large says it wants, needs and must have. When members speak, they attest to present practices, the value of association programs and the most appropriate directions for FTA and its elements to follow moving forward. In recent days, they ’ve spoken 400 times over. Well, actually, they participated in a survey designed to coincide with launch of FTA’s most current strategic planning initiative. Forty-two percent of poll participants were printers. Similarly, 34 percent were suppliers, 12 percent pre-media service companies, 5 percent educators, 2 percent consumer product companies, and 5 percent others. Good news was uncovered as the data was tallied. Specifically: • Seventy-three percent of all respondents indicated their business chalked up higher revenues in 2011 than 2010 and greater than 40 percent of those busi- nesses had sales exceeding $20 million • Thirty percent of poll participants said FTA was a great association well worth their support with another 54 percent specifying it as doing a good job • Sixty percent of the sample audience indicated FTA delivered good value via the services received FLEXO IN FOREFTONT When it comes to report cards, all indications point to FLEXO Magazine being awarded a high grade—A , or 90 or better. Survey findings stipulated that 93 percent of FTA members read FLEXO on a regular basis. More importantly, 83.4 percent deem the editorial content “extremely important,” “ very important,” or “important.” Analysis of reader habits pointed out some significant facts: • Seventy-four percent of FTA members look through the whole magazine and stop to read articles of interest • Nineteen percent read the magazine cover-to-cover • Ninety-six percent consider FLEXO “as good as, or far better than its packag- ing printing and converting periodical competition” • Eighty-four percent of FTA members—all FLEXO readers—said the magazine’s content has provided ideas that spark continuous improvement Topping the list of what’s appreciated most on FLEXO’s pages—no surprises here: technical content and technological advancements were rated equally, with 97 percent of respondents designating the classifications as “important,” “ very important,” or “extremely important.” Close behind, industry news was named by 95 percent of those surveyed as being important in the editorial mix. Ninety-one percent assigned “business condi- tions” an important to extremely important rating. Also getting noticed: How-to, instructional articles, which were appreciated by 87 percent of those sampled; fol- lowed by “promotion of events” at 78 percent. Finally, and this is music to any publisher’s ears, better than 55 percent deemed the advertising content “important,” “ very important,” or “extremely important.” At FTA and FLEXO Magazine, we’ve long held that “our members make the dif- ference.” T heir current comment and assessment will shape the editorial calendar in 2013 and beyond. www.nordmeccanica.com April 18-19, 2012 Cleveland, OH Visit us at South Hall Booth 24048 April 1-5, 2012 Orlando, FL Visit us at Booth 302 March 19-20, 2012 San Antonio, TX Visit us at Hall 15 Booth B42 14 FleXO september 2012 www.flexography.org FTA TODAY BOARD OF DIRECTORS FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack BOARD OF TRUSTEES FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Jason Barrier, Printpack, Inc. Danny Christianson, Farnell Packaging Mark Cisternino, Flexographic Technical Association John Crammer, Best Label Co., Inc. Dan Doherty, Prairie State Group Jack Fulton, Printron Peter Hartman Michael Impastato, Flint Group Eric Jones, The Label Co. Allen Marquardt, Kimberly-Clark Corp. James Nelson, Great Lakes Packaging Corp. Greg Platt, Southern Graphic Systems Michael Reinhardt, Windmoeller & Hoelscher Lon Robinson III, Tension Envelope Corp. Hank Welter, Exopack PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADvISORy COmmITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Staples Print Solutions John Meyer, Color Resolutions International Dave Nunez, International Paper John Paine, C -P Flexible Packaging Paul Wilson, Encore Washington Ltd.