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FLEXO Magazine : September 2012
Perfect Performance for Brand Owner Needs Self-Adhesive Labels Deliver Aesthetics, Value, Versatility and Unparalleled Flexibility By Jules Lejeune Label converters today stand at the center of an in- termingling of technologies in the packaging chain. They are offering both web-fed self-adhesive labels and sheet-fed wet glue labels, as well as flexible packaging and tube laminate. In the mergers and acquisitions (M&A) arena, they are experiencing buyouts by flexible packaging companies wishing to expand their product lines, as well as mainstream packaging companies seeking to develop their capability to provide perosnalized packaging. Narrow-web presses that characterize self-adhesive label production have in recent years mostly employed the flexo - graphic print process, most recently coupled with speedy UV curing. However, the fast-developing narrow-web digital color print options, particularly HP Indigo and Xeikon, are dramati- cally changing the face of label print today. As brand owners and retailers opt for shorter production runs, delivered more often, as well as multi-versioning of products using the same basic packaging; the speed, flexibil- ity, and shorter-run capability of digital print is proving itself. Linerless self-adhesive labels, which briefly enjoyed popu- larity in the 1980s, are experiencing a resurgence of interest; and technology advances have made them a real success currently for supermarket catchweigh food pre-packs. Limita- FACTS OF LIFE • Self-adhesive laminates have been key contributors to product packaging • Global label demand is expected to reach over 50 billion square meters by 2015 • World label demand growth for 2012/2013 will be approximately 6-7 percent • Margin pressures exist at every level of the value chain • Environmental concerns and the quest for sustainability are encouraging the use of “downgauged’’ self-adhesive labelstocks, in order to reduce material usage, save cost, reduce inventory storage space and trim transportation expenses • The combination of film facestock and film liner deliver more labels per reel, fewer roll changes on press and on the labelling line, and therefore significant time and cost savings • There are many things label converters can learn from old-established industries like paper and board, and from new packaging formats like flexible packaging ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality ELIMINATOR Introducing a New Standard of Label Metering Excellence • eliminates basic print defects including UV spitting • superior wear resistance • low friction against anilox • NEW AF TIP reduces break-in time • new alloyed material + dimension ...developed to meet the challenges of today’s high performance press room. R TM Printing Doctor Blades FLXON IS THE EXCLUSIVE DISTRIBUTOR IN CANADA - USA - MEXICO FOR +1.704.844-2434 www.flxon.com Performance Through Quality 24 FLEXO SeptemBer 2012 www.flexography.org IndUStry IndicAtorS